Reliable tools for reaching new and existing audiences
Anonymous | TrustRadius Reviewer
Updated December 11, 2019

Reliable tools for reaching new and existing audiences

Score 8 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Facebook for Business

We use Facebook for Business to reach new audiences with our content and invite them to participate in the mission of our organization, as well as to ensure that our content is effectively reaching the people who are already connected. Through Facebook's targeting options, we're able to conserve ad dollars and target our messaging to specific audiences to help connect them to the content that is most relevant for them.
  • Reach. Facebook advertising gives us access to both new and existing audiences.
  • Creative. Facebook offers a variety of creative options, including video, images, and various placements.
  • Targeting. Facebook's targeting options allow us to craft messages to specific audiences.
  • Engagement. The engagement created from our advertising activity helps users connect with our organization.
  • Software is occasionally buggy.
  • Advertising policies are sometimes restrictive.
  • Support for products not related to advertising is difficult to receive.
  • Significant lift in reach for our content.
  • We've grown an email list from 1,000 to 15,000, primarily through our activity on Facebook's platform.
  • Increase in donors for our non-profit.
Facebook is my preferred platform for paid advertising for creating awareness with new audiences. Advertising solutions such as Google Ads are very effective at reaching customers who are late in the decision-making process and looking for a solution, but are less effective at reaching new audiences. Facebook provides tools for accomplishing this.
Facebook for Business provides solutions for organizations of all sizes, from individuals to large corporations. I've personally used the suite of products for personal projects and large organizations. Facebook for Business may not be well suited for a person or organization that doesn't have an established marketing plan. I've worked with several clients who have invested in advertising without a clear plan or means of measuring success and they have had poor results.