Overall Satisfaction with Facebook for Business
Our marketing department uses Facebook for Business to manage our Facebook pages and create ads for the platform. Facebook for Business is the tool that allows our marketing team to manage these pages and ads from one single location. Facebook for Business gives our marketing team a tool to make it easier to develop and manage engagement and ad campaigns on the Facebook platform.
- Facebook for Business gives users one single location to manage Facebook pages and ads.
- With Facebook for Business, it's easy to give admin rights and assign roles to employees.
- Facebook for Business is free--it does not cost any money to set up and start using.
- Facebook for Business provides strong analytical reporting that details user engagement for our Facebook pages and ads.
- Facebook for Business does not have the easiest interface to learn; it's not intuitive and can take some time to become familiar.
- Each person that is given admin rights will also need to be taught how to use the tool.
- It's not possible to remove ad accounts after they have been created. Pages can be removed, but not ads.
- Facebook for Business has had a positive impact on our marketing team by helping them save time on how they manage content on the site.
- Our Facebook content has also grown more effective as our marketing team now has more time to spend on the actual development of content.
- Our Facebook presence has also become more secure--passwords no longer have to be shared when admin rights can be granted to individual employees.
When it comes to marketing on Facebook, there is no other better tool than Facebook for Business. It is the internal tool built by Facebook to help businesses use the platform. Because of this, there is no need to sync or try to integrate another third party tool to your organization's work on the platform.