Engage More Efficiently on Facebook
Adam Montgomery | TrustRadius Reviewer
December 26, 2018

Engage More Efficiently on Facebook

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Facebook for Business

Our marketing department uses Facebook for Business to manage our Facebook pages and create ads for the platform. Facebook for Business is the tool that allows our marketing team to manage these pages and ads from one single location. Facebook for Business gives our marketing team a tool to make it easier to develop and manage engagement and ad campaigns on the Facebook platform.
  • Facebook for Business gives users one single location to manage Facebook pages and ads.
  • With Facebook for Business, it's easy to give admin rights and assign roles to employees.
  • Facebook for Business is free--it does not cost any money to set up and start using.
  • Facebook for Business provides strong analytical reporting that details user engagement for our Facebook pages and ads.
  • Facebook for Business does not have the easiest interface to learn; it's not intuitive and can take some time to become familiar.
  • Each person that is given admin rights will also need to be taught how to use the tool.
  • It's not possible to remove ad accounts after they have been created. Pages can be removed, but not ads.
  • Facebook for Business has had a positive impact on our marketing team by helping them save time on how they manage content on the site.
  • Our Facebook content has also grown more effective as our marketing team now has more time to spend on the actual development of content.
  • Our Facebook presence has also become more secure--passwords no longer have to be shared when admin rights can be granted to individual employees.
When it comes to marketing on Facebook, there is no other better tool than Facebook for Business. It is the internal tool built by Facebook to help businesses use the platform. Because of this, there is no need to sync or try to integrate another third party tool to your organization's work on the platform.
With the popularity of Facebook and its number of daily active users, it's not possible for businesses to have zero presence on the platform. If your business has little to no presence on Facebook, then you can go without Facebook for Business as managing your content there should be relatively painless. However, if your business has different employees working on multiple Facebook pages and ads, then Facebook for Business is a must to help control and manage the work.