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Yes...Facebook for Business
February 04, 2020

Yes...Facebook for Business

Lee'Ann Burgess | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

I rely on Facebook for Business not only for my business but for the management of my clients’ businesses.
If you have a business, you need Facebook for Business/Business Manager. Having one central location where you can run ads, manage users, and view insights is necessary. Also, the integration with Instagram can easily be achieved through Facebook for Business.
  • Insights on your audience and how they interact with your page.
  • Tracking call-to-action (shop now, learn more, send a message, etc.) and efficiently promote the CTA.
  • Better integration with apps and tab customizations should be improved.
  • Organic targeting has changed over the years and would be beneficial if that feature could be improved.
  • Positive ROI on business objectives.
  • Lower social ad spend compared to Google Ads.
I don’t think there is a comparison of other products. It’s better anyway to use a comprehensive approach and incorporate Facebook for Business in with your other business objectives when engaging with your brand’s audience on social.
If you have a business presence online, Facebook for Business is well-suited. I can’t think of an instance where you wouldn’t use this platform. If you are starting out in business and gearing up, you need to take advantage of marketing your business on Facebook and reaching your audience.