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I mean, it's Facebook. You know what it is and pretty much what to expect.
February 04, 2020

I mean, it's Facebook. You know what it is and pretty much what to expect.

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

As an advertising agency, we use it for purchasing Facebook & Instagram ads on behalf of our clients. KPI's currently include awareness, purchases (conversions) and driving site traffic. Additionally, we've been experimenting with the new attribution system as well as targeting using first party data pushed from LiveRamp. Overall, I'd describe us as an "average" business user.
  • Audience retargeting - Great for retargeting fans of pages or audiences collected via pixel.
  • Reporting - Lots of options & granularity.
  • Constant updates and interface changes constantly hamstring productivity.
  • Documentation, while thorough, can be quite confusing and/or overwhelming.
  • Positive results and clear reporting have yielded client renewals with larger budgets.
We actually use both, as well as other social media platforms that aren't available to be listed. We find that paid social media is very situational and so we will use whichever platform is most appropriate for the audience we're trying to reach. Facebook still seems the "biggest" one available, but we won't hesitate to use Twitter, Snapchat, Pinterest or LinkedIn (or any combination thereof) if we think we'll see better results.
Facebook is great if you want to capture the "Facebook" audience. If you're targeting the older demos, Facebook should be your platform of choice. We use it a lot for targeting moms, specifically for some conversion-based campaigns with tremendous amounts of success. I find it's great for general awareness campaigns and driving traffic as well. I also would recommend if you're only going to focus on one platform since it has reach and is mostly self-contained.