Item: Meta Business Suite
Rating: 8
Author: Verified User

Overall Satisfaction with Facebook for Business

Use Cases and Deployment Scope

We use Facebook for Business to maintain a professional-looking presence on the world's largest social network, and to grow our follower base, interact with prospects and actual customers, and share relevant news stories and posts. We also use Facebook for Business to generate leads for the various small business funding options that we provide to business owners, franchise owners, and middle market companies.

Pros and Cons

Pros

Enhance the corporate brand.
Interact with prospects and customers.

Cons

Facebook Ads can take quite a bit of time to get approved.
Facebook Live would be great if it were easier to use.

Return on Investment

Positive ROI with our Facebook Ads campaign.
Great results for employee recruiting.

Alternatives Considered

LinkedIn Sales Navigator, Twitter Ads and LinkedIn Talent Hub

We use all of the above to maximize our social media exposure, and each one has its own unique benefits. Facebook for Business lets us reach a wider audience online, whereas LinkedIn is more targeted in terms of business professionals. We have a number of Facebook followers who are not business owners, but rather marketing professionals, college students, vendors, and friends of our employees. Our Facebook for Business page is always on the first page of Google when you search our brand, and this is a huge driver of referral traffic. We have found Twitter Ads to be easier than Facebook for Business Ads (in terms of the approval process), but Facebook has provided the most qualified leads for the business funding products we offer.

Likelihood to Recommend

After using Facebook for Business for over 4 years, I think it is excellent for small businesses, medium-sized businesses, and large corporations alike. That is because it presents you with a free, or a cost-efficient means of establishing an online presence that ranks high in search. One of the best scenarios I can think of is customer engagement. We receive quite a few inquiries and questions from customers and prospects via Facebook, and our marketing department sees the notifications and responds immediately. Next, Facebook for Business is excellent when it comes to promoting your company on the "About Us" page. It lets you add a lengthy biography and links for users to click on. Another scenario that has proven successful for us is our Careers Link. We actively promote our job openings on our Facebook for Business page, and we have landed some amazing talent who found us via Facebook.

Comments

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We really "LIKE" Facebook for Business