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Facebook for Business is worth it for ROAS...as much as you're willing to spend with a hefty budget
February 05, 2020

Facebook for Business is worth it for ROAS...as much as you're willing to spend with a hefty budget

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

Facebook for Business is being used solely by our nonprofit's communications and marketing department to help promote awareness of our organization and disease state and get through the large amount of ads and posts on FB to a targeted audience suitable for our org's mission.
  • Multiple options for visual displays.
  • Analytics dashboard.
  • Easier ways to filter reporting on any metric needed.
  • Customer support.
  • Increased our social media reach/Likes.
  • Helped promote small events outside of our normal email housefile.
Twitter Ads for Business has better Customer Support and resources to some extent, and requires much less spend than FB for Business; but the return isn't always as effective. LinkedIn ads aren't nearly as costly as FB for Business, but the target audiences are very niche for our nonprofit practices and aren't always effective for our purposes.
Facebook for Business paid ads come in handy when you are trying to target a specific audience or multiple audiences and you want to make sure your promoted post/ad is seen by the most people in the most appropriate way. However, you have to be willing to spend the necessary budget over an extended period of time (they are now saying 7-plus days) to get the most bang for your buck.