Overall Satisfaction with Facebook for Business
Facebook is an important marketing tool, and Facebook for Business allows our firm to manage not only our own information but that of our clients as well. This is a critical function for us and a tool that we utilize on a daily basis as we develop campaigns, ad spends, organic content and more.
- Managing multiple companies.
- Ad campaign setup.
- Better user interface.
- More streamlined usage.
- Increased revenue through managing our clients' marketing campaigns.
- Time saved by having all of our Facebook accounts in one place.
While we have tried to utilize other platforms for managing social media in the past, we have found that managing each social channel in its own platform is especially helpful. We want the content to be unique and it helps ensure that. You are generally presented with more tools since you are operating within that particular platform vs. a management tool.
While there are other platforms out there that will allow you to manage all your social accounts, there is still something useful with using the Facebook for Business software. It is a good tool for everything you do on Facebook, which is important when placing ads, especially in addition to the organic content. Additionally, because clients still control their account and share access, it gives our firm flexibility to manage multiple accounts.