#1 most frequent
United States of America
60.1%1,519 installations of 2,528
What is SharpSpring (discontinued)?
SharpSpring was a full-funnel marketing and sales automation platform that united marketing and sales teams to launch and track targeted campaigns and personalize every interaction to engage and convert more customers and drive revenue. It was acquired by Constant Contact and sold for a time as simply Constant Contact Lead Gen & CRM, or SharpSpring by Constant Contact.
This product, and the former SharpSpring have since been discontinued, and are no longer sold apart from Constant Contact's own flagship marketing technology.
This product, and the former SharpSpring have since been discontinued, and are no longer sold apart from Constant Contact's own flagship marketing technology.
Categories & Use Cases
Top Performing Features
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 9
Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 8.1
Areas for Improvement
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 4.4
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 4
Custom reports
Users can create custom reports.
Category average: 4.2
Who Buys & Uses SharpSpring (discontinued)
#2 most frequent
Brazil
7.8%196 installations of 2,528
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
6.2%156 installations of 2,528
Great tool for small and medium companies
Use Cases and Deployment Scope
We use the forms, automations, lists and emails mostly. We automate processes and sequences of emails so we don't need to do manual work. We also use the media center to track how many opens and views they received. We have used integrations in the past to also add contacts and launch campaigns.
Pros
- Email marketing
- Automations
- Forms
Cons
- Reporting
- Contact management and list
Return on Investment
- Lets you send specific content to specific leads, creating great segmentation and one on one communications
- Easy to track sales activity
- Great to understand client ROI
Usability
Alternatives Considered
HubSpot Marketing Hub, ActiveCampaign and Brevo
Other Software Used
HubSpot Marketing Hub, ActiveCampaign
Powerful, yet cost-effective and easy-to-use marketing automation platform
Pros
- Automation Sequences - SharpSpring makes it really easy to set up automation sequences (Action Groups) that allow you to automate your communications based on actions taken by the prospect. The automatic lead scoring based on digital body language makes it easy for the sales team to prioritize follow-ups.
- Designing emails and landing pages - There are a lot of really great templates for emails and landing pages so that even a non-designer, or non-techie, can create the emails and pages needed to support a campaign. The ability to track campaign ROI is built into the process so it's easy to see what marketing efforts are working and what needs to be fine-tuned.
- Customer Service & Onboarding - From the moment you sign a contract with SharpSpring, you are assigned a customer success manager whose job is to make sure you receive training on the platform and that it is set up to ensure success. During the 3-month implementation period, the SharpSpring team gives you all the tools you need to learn the software. After implementation, the support does not go away. You can call with questions anytime it's needed and the team will walk you through how to do something until your question is resolved.
Cons
- I'd like to see some survey tools integrated into the platform so that our campaigns can track user feedback (and whether they started/completed a survey) was captured in the system.
- While the landing pages and email templates are easy to use, it would be nice if the setup was the same on both. On one, you have to double-click to add new elements; on the other you have to drag-and-drop. It's not a big deal, as you get used to it very quickly, but it would be good if it was consistent.
Return on Investment
- SharpSpring has allowed me to get stickier with my clients, providing a value-added service that is generating revenue for their company.
- Depending on the client, we've seen qualified leads increase by 10-40%.
Other Software Used
Adobe InDesign, Adobe Illustrator CC, GoToWebinar, GoToMeeting, SurveyMonkey, Trello
SharpSpring Has Moved Our Marketing Business To The Next Level
Use Cases and Deployment Scope
We use SharpSpring to, amongst other things, gather valuable data about our clients as they engage with different content. Their lead scoring system is so intuitive that it allows to prioritize and market to specific levels of the buyer's journey. This has been invaluable to our business. We're also able to schedule social media content, create unique landing pages for our different offerings and create automated workflows that save our sales team hours of work each month.
Pros
- Lead Scoring
- Sales Optimization
- Landing Page Builder
- Email Blast Builder
- Workflow Automations
Cons
- Native Sales Dialer included for one user
- SMS integration
- Custom API integration for some of the more popular tools
Return on Investment
- 10% increase in our monthly retainer value from month 1
- 24% increase in response time from our sales department
Alternatives Considered
HubSpot CRM and HubSpot Marketing Hub
Other Software Used
Google Ads, Google Analytics, Facebook Business Manager
SharpSpring, the definitive marketing automation solution for agencies!
Use Cases and Deployment Scope
One of the best marketing automation tools at the market. I firmly believe it is a great tool for agencies to bring the automation power to big, medium and small businesses. It is great to start an inbound marketing project at your client, because you can assign different prices for the license depending of the type of client. CRM included, automation, media center and a lot of powerful functionalities for a lower price than the competitors. It's remarkable that the support team and time response are fast and problem solvers. Keep doing great job SharpSpring!
Pros
- Pricing
- Functionalities
- Support
Cons
- Social media: we need to post videos and galleries!
- More native integrations, a lot with Zapier but is more difficult than bringing into the tool.
- Analytics back please!!
Return on Investment
- The license price allow us to re-sell upgrading our revenue.
Alternatives Considered
HubSpot CRM and HubSpot CMS Hub
Other Software Used
HubSpot Marketing Hub
Great streamlined option for companies that don't want the complexity of Salesforce or similar tools
Use Cases and Deployment Scope
We use SharpSpring from Constant Contact to manage all our marketing contacts and communications, including email newsletters, drip campaigns, lead gen forms, marketing automations, retargeting ads, and website chatbot. We use it as a CRM and digital campaign tool for our marketing efforts across all our leads.
Pros
- Excellent campaign automation - for example, automatically sending emails and adding people to lists based on actions they take.
- Good lead gen forms, simple set-up.
- Good media center ability to create trackable links for resources so you can know whenever a lead views it.
Cons
- Landing page builder is abysmal, in my view. I believe it was virtually unusable, we build our own landing pages directly on our own website.
- Email designing / builder is a little difficult and not always intuitive.
- The ads management tool is a bit clunky.
Return on Investment
- Forms and granular contact fields help with segmentation, which improves our marketing to audience subsets to improve our advertising ROI.
Alternatives Considered
Salesforce.com, Outreach and HubSpot CRM
Other Software Used
Salesforce CMS, Outreach, ZoomInfo SalesOS