Reviews (1-25 of 121)
- The email builder and email marketing features are particularly good. Having used a variety of email marketing solutions, having the power of the additional visual workflows and tasks available makes a difference.
- The social media features are good and it's great to see the social calendar with everything planned and the option to post from there is great. The social listening tool is also great to manage our social media centrally.
- The life of the lead is a great feature to see when clients have opened their emails, interacted with our media, social channels or even our tracked YouTube videos.
- I also like the reminders option for the CRM, so I can plan my week and to list every monday, and the system reminds me each day.
- An appointment calendar option would be great to synchronise with the social calendar.
- A better basic search function would be good for the contacts section of the CRM.
- The social sharing options could be improved for LinkedIn, and the addition of sharing to Instagram would be great.
- Very easy to use. It was quick to set up. Training was very thorough and well done
- Easy to create campaigns. Love that it allows you to set up flow chart/diagrams for how a campaign is set up. Keeps you in line and not getting the process mixed up.
- Fantastic customer service. Always very helpful.
- Great value for the money.
- More options for editing photos.
Great to build drip campaigns
Good reports and easy to build reports
SharpSpring Review: "Customer and technology focused and is a great product with a lot of features for a great price."
We are also using it to link to our back-end system to handle the onboarding of customers.
- They have a lot of features that other MA tools don't have for the price.
- They seem to really focus on technology for the companies using it
- It is mostly out of the box tools, but they have a decent amount of API capability that we have taken advantage of.
- It is mostly out of the box, so it sacrifices some CRM features, and other out of the box features are a little less customize-able than some other, albeit more expensive, tools like Salesforce, Pardot, and Marketo.
- There are some more out of the box options that need even less customization that may be better for smaller companies.
They have a lot of features for a mid-tier level price. You can jump in with their out of the box features or tap into their well-documented API, or even sync with Salesforce.
- Once engaged with the customer- the life of the lead feature is insightful and useful.
- The CRM is easy to use and integrates nicely with the inbound marketing platform.
- SharpSpring does a nice job supporting their customers. From onboarding to common issues- the support is of value.
- SharpSpring does have some limitations compared to competition, but the value outweighs any limitations.
SharpSpring (SS) enables comprehensive marketing automation on the web, including email marketing and some social media. SS is comprised of a whole suite of marketing tools that enable goal-setting, great tracking, constant improvements, and integrated marketing programs. From Visitor ID through Visitor return tracking, a CRM is developed that includes a "timeline" of all electronic contacts with prospects and customers. Indeed, much of that process in enhanced via marketing automation tools and techniques inherent in SS.
- CRM - capture a name and email address, and SharpSpring will build on it. SS will record web visits, email opens and exchanges, purchase (a Sales Funnel) and more, and give you a timeline of all visits for any lead.
- Email Campaigns are enhanced with hundreds of good-looking templates. Email "opens" and "clicks" within emails are tracked. "Set it and forget it" Marketing Automation workflows require a good deal of thought to develop, but save 10x or 100x the on-going, mind-numbing "administrivia" that would otherwise be required.
- Visitor ID is instantly a welcome tool. Though Visitor ID could be much more robust, you'll get a lot more info than you will by poring over Logs & Stats...in a lot less time!
- Some great video tutorials...even more of them would be better.
- The onboarding team is particularly good as they are able to connect/integrate API with any CRM out there.
- The email tracking and life of a lead is particularly powerful for the sales team.
- Dynamic content in complex marketing scenarios including segmentation is all possible with SharpSpring.
- The landing page building at times produced less than perfect results particularly on mobile.
- We needed social integration last year and Sharpspring didn't have it, but they do now!
If a business needs a strong landing page builder they're best off using a standalone solution.
- Having used other marketing automation products in the past, SharpSpring comes in with a fresh and relevant product, packed full of workflow features that help our marketing team and sales team reach their goals.
- The CRM is well crafted and easier than most other CRMs we have either tried ourselves or worked on for our clients.
- They are always new features in planning and SharpSpring are very welcoming of new feature requests.
- The automation and visual workflow system is easy to operate once you have a marketing plan in mind. Once you have something to say, it is easy to say using SharpSpring.
- GDPR compliance on all aspects is great.
- The mobile app is a little basic in terms of full automation access but works well as a CRM when I am traveling.
- The landing pages are not fully SSL certified, but I understand that is a work in progress from the developers.
- The opportunities section for managing potential sales is set up for 1-time contract fees or job totals, rather than options for monthly management contracts.
- The built-in tag system is for automation only, where new clients assume when they see the option, that is for the contact manager and are a little disappointed when it is not a contact searching tool. I understand that is also a work in progress to make better in the future.
Smaller SME clients, who have a smaller contact database may not get the full value, compared to using free available marketing tools.
Problems it addresses:
- Landing pages goals are always fulfilled.
- SharpSpring has anchor links which help to redirect users to other sections.
- Good for Newsletters
- Easy Website Integration
- It has behavioral-based email automation for custom messaging. It helps in calculating the Cost per Acquisition for each lead. It also facilitates reducing the unaddressed customer complaints.
- It allows us to build forms and embed them on our website easily. It provides dynamic forms that will enable the user to gather more information about the leads.
- The support is prompt at responding and keeping us notified until the ticket is resolved
- SharpSpring is very easy to use. You don’t have to be a marketing automation expert to use this platform.
- The reports and analytics are not detailed, although they provide the performance of campaigns. It misses the specifications on minute details of the strategy.
- The learning curve of SharpSpring is tedious and takes a lot of time and efforts to learn, but ones learned it is great to use.
- The CRM is very easy to use - adding/editing info for each contact, assigning to specific users, etc
- Emails are easy to set up and manage
- Tracking email opens/clicks is very easy
- Like many software platforms there is more functionality than I know how to use it. They do a good job of communicating updates but I would like to see more frequent video "how-to" demos
- After some basic training setting up email drip campaigns is pretty easy but would like to see more drag and drop like I'm seeing with other competitors
- It's absolutely perfect for marketing automation and is less expensive than some of the bigger name CRMs.
- Could be easier to configure. I would not use it if you are a small business looking for a simple CRM.
- Marketing automation is great. The visual workflow tool is great and works as expected. We were able to replace email replies previously handled by the Gravity Forms WordPress plugin pretty easily with SharpSpring - and they look much better.
- Fairly straightforward. Everything works pretty much as expected and the interface works and looks about as expected.
- While not every feature is stellar, it is packed with tools. You can build landing pages, forms, email campaigns, custom email templates and a lot more. The interfaces may be clunky at times and it takes some work, but it sure is a powerful tool for the price.
- Clunky search.
- HTML editors for email/landing pages/etc. are pretty clunky. But you can certainly make them work.
- The interface seems to change regularly.
- It's not as intuative as you would think.
- Better for product focused companies, not necissarily B2B/service-focused companies.
- User management and roles are pretty limited.
- Support isn't the most helpful. They are often not available when you need them and they don't usually seem to have an answer - though my questions tend to be pretty specific. However, they do always come back eventually with an answer, sometimes a solution.
- Tracks the life of a lead extremely well. Allows for our sales teams to be more efficient, transfer leads through the sales funnel and monitor communications so that no information is lost.
- Automation, based on user actions. This is the most used function and this allows for our marketing teams to deliver relevant content helping gain and convert leads to sales.
- Social posting and monitoring.
- Email creation. SharpSpring has an easy to use email builder so that we can develop and deploy emails quickly.
- The site analytics is helpful but very basic.
- It is not yet integrated with Instagram and we see huge potential there.
- Email nurturing
- Alerts on website activity
- Ease of use in form building
- Landing pages and some of the newer features could use help.
- Importing in large user lists (we have a client who needed to manage 250K users and had to import in smaller batches.
- Newsletter template builder function - I am not a graphic designer and this made my emails come across as more impressive.
- Analytics about who is opening and clicking on what within email campaigns.
- Building contact lists and allowing me to send to the same list or to create multiple lists for different purposes.
- We had issues with bounce rates and were limited from sending emails.
- Customer support took a long time to get back to us, hard to work with, and ultimately did not resolve important issues in our workflow.
- Would be nice to be able to have an easier way to organize and access my specific projects (my company used the tool for much more, so sometimes I'd have to dig for my work).
It did not work well when we did not understand why SharpSpring was limiting us from sending more emails - not specific about what we did wrong or what we needed to do to correct things.
- Email Automation
- Lead Score tracking
- Contact management
- html email creation is often glitchy.
- Better templating options with improved drag and drop
- A bit better of a kickstart helper. Getting clients to fully understand its power from the get go is challenging at times.
- Dynamic content is extremely cool. I'm able to further personalize my emails by rep which has helped us greatly
- Visual workflows help users to understand the logic behind a workflow.
- Integrates well with many CRMs
- Email marketing is ok, although templates don't perform very well when sent to Outlook express. This can be tricky if your target audience uses it and you don't have a web developer on the team. We usually need his help to clean up the template.
- The sales team is pretty happy with the CRM side of it. They reported that it's fairly easy to set it up and that prospects can be tagged and classified in different ways to help segment them.
- Their support team is very responsive and will find a solution with you quickly, which is helpful especially during the set-up phase.
- Email marketing - automation is pretty limited and can be done based only on contacts' actions, i.e. you cannot trigger any activity based on lists, which is a feature we frequently use with other CRMs.
- Landing pages - the layout is very "old" and doesn't match the modern design. Building them is glitchy and doesn't provide a wide palette of options.
- In general, it needs a lot of coding help. Our developer is constantly involved in projects in order for emails/landing pages/CTAs to work and look good.
SharpSpring is used by our marketing team to generate leads and follow those leads through the "warming up" process. We use all of SharpSpring's functionality (email, social, landing pages, blogs, email and landing page dynamic contents, etc) for the lead generation process.
Our sales team then picks up all those leads thats have the required lead score to carry the sales process forward.
With Sugar we found we could not measure a lead's potential (lead score) in any significant way. With SharpSpring, our lead generation has greatly improved and our teams are better focusing on leads they can actually convert. We have also shortened lead conversion times.
- Simple to use
- Learning curve is quick - once a user "gets it" the application is a life saver
- Onboarding process is great - the receiving team NEEDS to do its part also to ensure a good trasnfer of knowledge!
- Support team is amazing
- Reporting - there are custom built in reports but sometimes they can be cumbersome
- Sometimes new features (which are on occasion rolled out weekly!) do not work as expected!
- Automations are good but require, in my view, certain additional actions
More Appropriate: wherever leads need to be generated!
- SharpSpring allows ease of use storing companies, contacts, and our proposals.
- SharpSpring has great sales pipeline tracking and conversion feature information.
- SharpSpring tracks email open rates very well that show who is opening our marketing automation and lead nurturing emails.
- There is no ease of use to set up dial blocks based on industry.
- The software has been slow at times and does crash at times.
- The value is exceptional. There is no way we'd be able to offer the benefits of marketing automation to our clients with any other platform out there now.
- The people have always been a pleasure to work with.
- The onboarding was customized to how we were planning to use the platform. At no point were we made to feel that we didn't know marketing at all just because we hadn't yet used a marketing automation platform.
- They are constantly rolling out new features and capabilities.
- Really easy to keep our clients up to date with their automatic VisitorID emails and other automation we've set up.
- You want to have someone on your team who knows basic HTML. The WYSIWYG editor can be glitchy and it is much easier to just hop into the code.
- Some features are not totally robust. For example, negative triggers are not available (has not visited the page/has not opened the email/has not viewed the media). However, there are ways to work around that using filters or lists.
- Roll out and features and capabilities are slightly behind the industry. For example, social media was only integrated in December 2017. That has not been a huge downside for us because, for example, we had been using another platform for social media.
- Can be glitchy, especially when new features are rolled out. For example, automatic image resizing while maintaining proportions didn't work for a couple of weeks. I did the calculations on my phone until it was working again. The glitches have never been deleted-all-your-contacts level, just a bit annoying.
- Onboarding was really good. Tailored to our specific needs and usually very vast replies on questions and answers.
- It is easy to manage your clients and work in the accounts of your clients.
- Once you get the hang of using flows, there are a lot of possibilities to work with
- The sales process (pipeline) has no automation functionality. It would be great if this could be automated to some extend as well.
- You can only create triggers on actions that people take. Not on actions people do not take. To create this it often takes a workaround. For example, it is not possible to create a trigger on 'did not open e-mail'.
- We are a Dutch agency, and the tooling SharpSpring uses for recognizing who visits your website is quite poor in Holland. We do not get a lot of data. Would be great if the could partner up with a Dutch party for this. That would give us a bit more value.
- Some things could use an update. For example button creation in e-mails, this has limited possibilities.
- Some things are not adjustable. Like the message people get whet they unsubscribe. We would like to make this a bit more personal / friendlier but this is not possible.
- Easily integrates with your website to give powerful insights on visitor interests and behaviors--and can send automated follow-up messages to return visitors to cultivate the relationship.
- A powerful CRM platform that shows every step, or "touch point" of the prospect/customer journey with you.
- A "Visitor ID" feature that can identify business visitors' organizations based upon their IP address--don't think many platforms do that.
- When I send someone an email, in most cases it can alert me when the recipient opens it. That's powerful.
- It's constantly improving, based on feedback from users like me.
- I would also like to see some improvements on the mobile app--it's too cumbersome to open up and access which prevents me from using it as much as I may otherwise.
- I would like to see stronger integration with ThriveThemes--which is the conversion-focused platform I use for my WordPress websites and those of my clients.
- I use LinkedIn exclusively for prospecting, and stronger integration with that platform would be welcome (much of that is on LinkedIn). That said, it does have strong connectivity with all three social media platforms: LinkedIn, Facebook and Twitter.
- A CRM for all my prospects, partners, press, search consultants, past clients, and colleagues – with a delightfully simple contact page to work with.
- Business rules automate for various tasks like emails, notifications, reporting, reminders, website, calls and meeting follow-ups, birthdays, anniversaries, the list is endless – the time savings is appreciated
- An email platform to create, send and track email and click activity – integrated and intelligent so I know what I have sent and what I should do next
- To schedule and track outreach; introductions, reoccurring emails, nurture campaigns, recontacting and retargeting – I set the triggers and voilà, it happens whether I remember or not
- A website tracker to see when prospects and new leads pay a visit to my website and what specific content they were interested in – I can follow up with relevant next steps
- For pipeline management, reporting and forecasting – I know what opportunities are ahead, when and how to work them, and produce sensible forecasting for budgeting, staffing, resources and timing
- Full visibility into all the processes involved in business development– I feel in control rather than being controlled by the chaos
- To share my activities with clients and teams, reporting, BD analysis and optimization, win and loss analysis – status reports are so much easier and more meaningful
- Simple and sensible infographics show me what I want to know at a glance – I see just what I want without sifting through all kinds of stuff I don’t want to know
- For prospect engagement tracking, lead scoring and prioritization – my best opportunities are always at the top of the list
- For campaign analytics, email and content ROI tracking – I know what works and what doesn’t and what to invest in and what to avoid
- I'd like to see more training videos in each section. Currently, SharpSpring has a unique feature that brings contextually relevant help to every page. I love the videos because my clients can easily learn and troubleshoot on their own. I like to see more
- I'd like to see more use cases and examples of common business rules automation, short-cuts, lessons learned.
- Ease of use in getting data into SharpSpring
- Customer support and on-boarding was second to none
- Creating leads is super fast: name, email that's it
- We don't have a dedicated marketing team and therefore the MA side seems a little daunting for us.
- The mobile experience is adequate, but could have better integrations to my phone.
- Would love to see a integration with LinkedIn
- UX and navigation are really easy. The email funnel builder is particularly good.
- Finally. An automation solution with a good CRM attached to the automation side.
- Social media integration and touch points through the user journey
- Excellent Lead scoring capabilities
- Mobile phone offering
- Not suitable for Enterprise but wouldn't surprise me if they improved that
SharpSpring Scorecard Summary
Feature Scorecard Summary
SharpSpring is a flexible and comprehensive marketing automation platform. This solution offers behavior-based email marketing, native or third party CRM integration, dynamic forms, social media management, landing page and blog builders, universal CMS compatibility, and integration with hundreds of third-party applications. SharpSpring offers an intuitive interface with all of the features one would expect from a marketing automation platform – at less than 1/3 of the cost of the competition.
A special partner program is available for marketing agencies.
SharpSpring Videos (3)
SharpSpring Customer Size Distribution
|Small Businesses (1-50 employees)||56%|
|Mid-Size Companies (51-500 employees)||43%|
|Enterprises (> 500 employees)||1%|
SharpSpring Support Options
|Video Tutorials / Webinar|
SharpSpring Technical Details
|Mobile Application:||Apple iOS, Android, Windows Phone|
|Supported Countries:||Available Internationally|
|Supported Languages:||English, French, Spanish, Dutch, German, Italian, Turkish, Portuguese, Romanian|