Efficient and cost effective.
May 11, 2021

Efficient and cost effective.

Mabel Long | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

Facebook for Business is an important aspect of our social media marketing strategy, as we use it for targeted adverts for our Facebook and Instagram target audience.
Beyond just advertising, Facebook [for] Business is [a] hub of analytics for my company, encompassing important metrics generated from both our organic and inorganic activity on the Facebook and Instagram platforms, which combine as the platforms with the highest growth potential for my company.

Pros

  • Geographical targeting - Facebook has the best geographical advert targeting of any social media platform out there. It allows us to target towns and even the smallest districts, in our target locations.
  • Pricing - At the moment, Facebook is the cheapest social media platform to advertise on, coupled with the fact it is still the largest mainstream social media platform.
  • Analytics - Facebook for Business provides us with broad and concise analytical data, detailing how each and every of our advert campaigns was received by targeted users. By diving into this provided analytics, we have been able to continuously improve every aspect of our social media advertising campaigns.

Cons

  • Communication - At present and this has been the case for years, there is no specific way to communicate with Facebook when we run into hurdles, during advert campaigns. We are only allowed to send messages to Facebook help through a contact form, without a specified response time.
  • The Facebook [for] Business interface can be a lot more intuitive and usable on mobile device. At the moment, I can do very little on Facebook [for] Business using my mobile phone, and on computer it isn’t very intuitive , albeit you get used to it overtime.
  • Messenger Chatbot
  • Audience insights
  • Hashtags
  • Facebook [for] Business has ensured we spend less on digital adverts.
  • Improved user acquisition, as we are always seeing more app. Downloads via the Facebook and Instagram platforms, than from any other medium.

Do you think Meta Business Suite delivers good value for the price?

Yes

Are you happy with Meta Business Suite's feature set?

Yes

Did Meta Business Suite live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Meta Business Suite go as expected?

I wasn't involved with the implementation phase

Would you buy Meta Business Suite again?

Yes

Facebook [for Business] is suited for businesses seeking to target social media users in specific locations like towns, counties and districts. On other platforms, you are only allowed to target large cities , states and countries.

Facebook should also be the top name on the list, for businesses looking for cheaper advertising rates.

Comments

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