Our revenue command and control centre.
April 11, 2022

Our revenue command and control centre.

Tamara Rashford | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Funnel IQ

At the present time, Funnel IQ is an important tool for the sales and marketing department, for the purpose of monitoring and connecting all revenue generating marketing activity, and stream together. From an end-user perspective, I basically describe Funnel IQ as our command and control centre, through which we monitor the successes and failures of our marketing approach, assign task escalation responsibilities to team-members, and interact with automated insights around our marketing activity in real-time.
  • Integration with our technology software stack.
  • Revenue generation prediction.
  • Marketing operations alignment.
  • For me, Funnel IQ is key facilitator tool which aligns key areas, software and professionals in my organisations together, in the revenue generation project. No reservations on the quality derived from this platform.
  • Real time insights generation.
  • Improved revenue growth.
  • Data integration across different softwares involved, in our revenue generation operations.

Do you think Funnel IQ delivers good value for the price?


Are you happy with Funnel IQ's feature set?


Did Funnel IQ live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Funnel IQ go as expected?

I wasn't involved with the implementation phase

Would you buy Funnel IQ again?


It is intuitive, albeit with a steep learning phase period, which is an expected phase with most software platforms.
Funnel IQ support is good enough for me. While I am not in charge of interacting with the vendor, I am aware that Funnel IQ provides my department with operational assessment and hands-on technical support. The aforementioned has only made us more efficient.
Funnel IQ basically serves us as a virtual centre via which we interact with all of our marketing activity, set triggers and measure overall prospecting performance, with the end-goal of generating revenue. It is ideal for identifying gaps in our default customer journey process, vet operational workflows, access team members contributions to revenue and even ascertaining the validity of our chosen revenue generation process.

Funnel IQ Feature Ratings

Tag library
Tag variable mapping
Ease of writing custom tags
Rules-driven tag execution
Tag performance monitoring
Page load times
Mobile app tagging
Event tracking
Mobile event tracking
Data distribution management
Universal data layer
Automated error checking
Role-based user permissions