Well Supported GTM & Funnel Analytics Platform.
April 12, 2022

Well Supported GTM & Funnel Analytics Platform.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Funnel IQ

We leverage Funnel IQ to gain data analytics and various other insightful information about our marketing funnel. This helps inform us of our go-to-market strategy along with providing great contextualized data for performing retrospectives. The main problems we use this tool to solve are data presentation, aggregation, and interpretation.
  • Monitoring a Go To Market plan.
  • Integrations with tools like Slack.
  • Ease of access to marketable data.
  • More integration options.
  • More custom export options for data visualization.
  • Could have better load speeds.
  • More time back to focus on the GTM plan (less time chasing data).
  • Ease of scale for GTM plans.
  • More impactful GTM retrospectives.
While we continue to use both tools, Funnel IQ and Power BI they have similarities in their ability to provide dashboarding tools to help illustrate campaign performance, they can actually be complementary tools. Funnel IQ is definitely more user-friendly than Power bi. New users are able to leverage Funnel IQ much quicker than power bi (unless they are provided pre-built reports or dashboards).

Do you think Funnel IQ delivers good value for the price?


Are you happy with Funnel IQ's feature set?


Did Funnel IQ live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Funnel IQ go as expected?

I wasn't involved with the implementation phase

Would you buy Funnel IQ again?


When it comes to getting new users up to speed I felt it was a much quicker, easier, and overall just more streamlined process than various other competing SAAS solutions. The time to use and through training was great, I felt up to speed in week one, the various strategies on how to best leverage takes a bit more time but they do come.
The support was great. From every aspect whether it was training, getting set up, best practices, implementation, or problem-solving, the team was there to help. We really valued this as we have had different experiences in the past with similar solutions. Feeling supported throughout the process was a great attribute.
I think that this saas application is going to be the best leveraged by marketing teams that like to make data-driven decisions when developing and executing their various go-to-market plans. The size of your operations is definitely going to be an important factor in making a purchase decision for this product. Smaller start-ups may not feel the need for a service like this but more established and those quickly growing are likely to benefit the most from this tool and how I can help you scale.

Funnel IQ Feature Ratings

Tag library
Tag variable mapping
Ease of writing custom tags
Rules-driven tag execution
Tag performance monitoring
Page load times
Mobile app tagging
Library of JavaScript extensions
Event tracking
Mobile event tracking
Data distribution management
Universal data layer
Automated error checking
Role-based user permissions