Gemini Easy to Use!
May 15, 2017
Gemini Easy to Use!
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Gemini
We use it to manage our bids in Yahoo for our search terms, keywords, ads, ad groups, and campaigns. This helps us to manage the amount that we spend on our advertising through Yahoo. It is used by the marketing department, within which I work. It helps us manage our bids in a timely and orderly fashion.
- It's extremely easy to search for a keyword, ad group, or campaign.
- It's extremely easy to update a bid for a keyword, ad group or campaign.
- Both Google & Bing require you to download a program in order to edit our bids. Gemini does not.
- Sometimes when I search for an Ad Group, duplicates appear. But when I go into the Campaign and look for the Ad Group, there is only one.
- The line in which it says which Campaign and then Ad Group you are in should be frozen so that it would easier to select the Campaign to go back & then into a different Ad Group.
- You can't search for a keyword by its affiliate id. That is extremely frustrating. When I search for a keyword by its name, it brings up all keywords with that name, no matter what match type it has.
- Updating the bids was quick and efficient.
- Dealing with the duplicate ad groups when searching for them was frustrating and complicated.
- It took time to go through the campaign and then search for the ad group to discover no duplicates.
- Not being able to search by the affiliate id also meant that it took me longer to update the bids for the keywords because I had to check to see which match type it was before updating.
I have also used Google Adwords Editor - 4 stars and Bing Editor - 2 stars. The fact that it's so easy to edit a bid in Gemini is a big deal. And the toggle switch that changes a keyword or ad group from active to paused is extremely useful and easier to use than the drop down menus that Google Adwords Editor and Bing Editor use.