GetSatisfaction was used to create a central hub for customer service offerings for a new product. The new product direction was supposed to make the customer experience easier, for both the customer and the employees, so GetSatisfaction was put in place to help achieve that goal. The customer service process prior to GetSatisfaction was through email or direct contact means, which made question and answers, feature requests, and bug reporting difficult to track and maintain. GetSatisfaction allowed us to centralize all the information in one location where duplicate requests or issues could be handled, and customers could help service themselves using the Search and Forum approach that GetSatisfaction employs. It also allowed our QA and Engineering staff to keep status updates in front of customers for more transparency.