Good tool for optimizing websites
October 30, 2015

Good tool for optimizing websites

Mark Castaldo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Content Experiments

We use Google Content Experiments to regularly test and improve website performance, primarily on our lead generation websites. Content Experiments has also been used to settle what design elements to move forward with and what ones to let go when planning new updates.
  • Easy to use and implement.
  • Easy to understand the reports.
  • Seamless integration with Google Analytics.
  • No support for multivariate testing, a feature that was pulled from the product when it was rebranded as Google Content Experiments from Google Website Optimizer.
  • Improved goal conversion rates.
  • Increased time spent on site.
Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
I'm a believer in ongoing website optimization. This being said, I would suggest every website owner run A/B tests at all times. Google Content Experiments is an easy and free way to get started.