No-cost way to analyze and report
Rachel Berry | TrustRadius Reviewer
December 10, 2018

No-cost way to analyze and report

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Google Data Studio

The marketing department uses Google Data Studio to analyze and report on digital channels. The reports are shared with department heads and provide insight into marketing's results. The reports are very easy to customize and read.
  • Integrated data from multiple channels.
  • Allows for customization of reports and dashboard.
  • Reliable tech from Google that improves over time.
  • Does not necessarily integrate all data equally. Not all social channels allow their data to be imported via API, so be prepared to do some manual imports.
  • You need to spend some time learning to use Data Studio to be able to generate reports. It's not a very intuitve interface.
  • Needs a good tutorial.
  • Clearer understanding of marketing initiatives
  • Wider appreciation of results
  • More support for top-performing channels
Great for a team with a limited budget for reporting and analytics that still wants to evaluate their performance and share results. If you're already using Google Analytics, it's tempting to take the next step and report out of Google Data Studio. Leave time to learn how to use it, though.

Google Data Studio Feature Ratings

Pre-built visualization formats (heatmaps, scatter plots etc.)
9
Location Analytics / Geographic Visualization
10
Predictive Analytics
6
Customizable dashboards
8
Report Formatting Templates
7
Pixel Perfect reports
Not Rated
Drill-down analysis
7
Formatting capabilities
8
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
10
Publish to Web
Not Rated
Publish to PDF
Not Rated
Report Versioning
9
Report Delivery Scheduling
Not Rated
Delivery to Remote Servers
Not Rated