Data Discovery and Visualization Platforms
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Data Discovery and Visualization Platforms TrustMap
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What are Data Visualization Tools?
Data visualization tools like Tableau, QlikView and Tibco Spotfire are designed for data analysts and technically-oriented business users. The focus of these tools is primarily ad-hoc analysis of multiple data sources by business users and analysts. These tools provide data analysts with an intuitive way to more easily visualize large volumes of data to graphically expose patterns and outliers hidden in the data.
Data visualization tools replace the traditional rows and columns of traditional data presentations with graphical pictures and charts. This view is ideal for early-stage analysis on data that can’t be interpreted by looking at the raw data, usually because the datasets are too big. Data visualization tools allow users to identify patterns visually before conducting more rigorous analysis.
These tools have been very successful, largely because of the low cost of implementation and because they do not require IT support. Ease of use is another key feature encouraging adoption. Visualization tools allow end users with some comfort level in data analysis to access multiple different data sources and display the results in visually compelling ways. They also attempt to minimize the amount of prior analytics knowledge the end-user needs to surface basic insights and business intelligence.
Data Discovery & Data Visualization
Data visualization capabilities are often found alongside data discovery capabilities. However, more specialized tools have also emerged to serve each distinct use case. Data discovery tools focus more on centralizing data accessibility across disparate sources. In contrast, visualization tools focus on the actual graphical analysis of said data. Business Intelligence platforms that emphasize self-serviceability unify the entire pipeline for organization-wide visibility into data and actionable business intelligence.
Free & Open Source Data Visualization Tools
There are a range of free, freemium, or open source data visualization tools. Many of the leading data visualization products, such as Tableau or Microsoft Power BI, have free versions for personal use. These can be helpful for individual power users that are not as concerned with data privacy or broader organizational use. However, Most organizations will need to pay for licenses, or take on more maintenance costs in the case of open source tools, in order to leverage a given tool across the business.
Data Visualization Features & Capabilities
Pre-built visualization formats (heatmaps, scatter plots, etc.)
Location analytics / geographic visualization
Support for machine-learning models
Pattern recognition and data mining
Integration with R or other statistical packages
Data Visualization Tools Comparison
When comparing different data visualization tools, consider these factors:
Automated Insights: Many data visualization vendors advertise some kind of AI capabilities, but the effectiveness of these features will vary. Consider whether each tool will automatically surface insights based on the data being analyzed and make intelligent recommendations, as well as whether it can generate visualizations based on natural language queries.
Point Visualization Tool vs. BI Platform: Is the business’s specific need for a tool to easily and quickly visualize data for reporting, dashboarding, and presentations? Or is there a need for more advanced business intelligence and insights? A point solution is likely ideal for the first use case, while a broader BI platform may better serve the second situation.
Native Data Integrations: Does each product have prebuilt pipelines from your commonly-used data sources? This will greatly reduce the costs of implementation and maintenance over time if so.
Freemium Options: Do you need a visualization tool for personal or individual use, or is the product for the broader organization as well? In the former case, consider free or freemium versions of products that can save costs for individual users.
Data visualization pricing is usually per seat, per month. Vendors will also offer different tiers of pricing that unlock more advanced integrations with data sources, white glove support, and other features more valuable for larger organizations. On the other end, some products also offer free or freemium versions for individual users.
TIBCO Spotfire® is a data visualization platform that utilizes predictive analytics. In addition to data viz, it includes data wrangling capabilities, predictive analytics, location analytics, and real-time streaming analytics.
Qlik Sense® is a self-service BI platform for data discovery and visualization. It supports a full range of analytics use cases—data governance, pixel-perfect reporting, and collaboration. Its Associative Engine indexes and connects relationships between data points for creating…
Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual…
Microsoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance…
Tableau Server allows Tableau Desktop users to publish dashboards to a central server to be shared across their organizations. The product is designed to facilitate collaboration across the organization. It can be deployed on a server in the data center, or it can be deployed on…
SAP Lumira Discovery is SAP’s data visualization and discovery application. It facilitates data discovery, visualization, and analysis by assisting users with creation of dashboards, infographics, presentations, data facets, tag clouds, and more.
QlikView® is Qlik®’s original BI offering designed primarily for shared business intelligence reports and data visualizations. It offers guided exploration and discovery, collaborative analytics for sharing insight, and agile development and deployment.
Entrinsik Informer is a web-based reporting and business intelligence application popular in the higher education vertical market. It helps organizations transform real-time data into actionable information by delivering ad-hoc reporting, data analysis, and interactive dashboards.…
Domo is a full self-service business intelligence software that combines several data analysis and reporting tools into one platform. It helps users connect to multiple data sources, create robust visual reports, manage their data, send messages in real-time, manage projects, and…
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.…
Tableau Online is a self-service analytics platform that is fully hosted in the cloud, making it easily accessible. Tableau Online enables users to publish dashboards and invite colleagues to explore hidden opportunities with interactive visualizations and accurate data, from any…
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.
Dundas BI is a business intelligence and data visualization software that includes customizable dashboards, reporting, and visual data analytics. Dundas BI can be integrated into users’ existing business applications and its visualization and reporting tools can be customized to…
Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
BOARD is a business decision-making platform for organizations of any size. BOARD hosts several business modeling, planning, and analysis all in one cloud-based platform.
Sigma Computing headquartered in San Francisco provides a suite of data services such as code free data modeling, data search and explorating, and related BI and data visualization services.
Anaconda is an open source Python distribution / data discovery & analytics platform.
Chartio is a visualization tool designed to enable anyone to explore, transform and visualize data on the fly through a drag-and-drop interface. Chartio was acquired by Atlassian in February 2021 so that it's capabilities could be integrated into the Atlassian product portfolio's…
Cyfe is all-in-one dashboard software for analyzing data from online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, etc, from Traject.
GoodData delivers growth through analytics. The platform provides the creation, delivery, and automated management of analytics at any scale. GoodData experts help businesses build data strategies, create new products, and maximize their data ROI.GoodData is data-as-a-service: the…
JMP is a division of SAS and the JMP family of products provide statistical discovery tools linked to dynamic data visualizations.
Klipfolio is a cloud app for building and sharing business dashboards via the web, TV monitors and mobile devices. SMBs and teams in large companies use Klipfolio to continuously monitor the performance of their business across marketing, sales, support, and at the executive level.…
Sisense for Cloud Data Teams (formerly Periscope Data) is a data visualization tool that allows users to connect to their SQL databases to create sharable, interactive dashboards. In addition to SQL, its analytics integrate with R and Python, allowing users to prep datasets, perform…