The VIP Pass for Google Search Engine Results Page
April 10, 2017
The VIP Pass for Google Search Engine Results Page
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Search Console
Google Search Console (Webmaster Tools) is the flip side of Google Analytics. Analytics gives you data on your website from the user's point of view, as well as aggregate data on user behavior. Search Console gives you data from Google Bot or the search engine view, from simple to read search query data to more technical features like AMP and structured snippets. Like other Google platforms, there is a plethora of easy to find step by step instructions and explanations of how to use Search Console. It isn't used by or necessary for everyone in the company and is used only by the individuals that need this technical data to make sure the website is performing without errors and taking advantage of the multifaceted options to be visible and on good standing with Google Search.
- Submit sitemap and robots.txt to make sure Google indexes the most recent version of your website and there aren't errors.
- View, sort and filter search queries that provide your website with impressions and clicks. Also see the average position and click through rate of those keywords.
- Take advantage of more advanced SERP features like AMP, structured snippets.
- Discover crawl errors, duplicate/missing HTML elements, pages blocked from bots.
- The interface is not as user-friendly as Analytics.
- The additional features, like snippets, is (or seems) too confusing to use without advanced knowledge.
- Crawl errors need better guides/explanation for how to resolve.
- It would be nice to have a customizable report that could be used to archive and share this information.
- Quickly check site crawl errors
- Easy view of recent and top level search queries
- Improved visibility on search engines
- Google Analytics and Moz
These are complimentary and provide more creative and in depth detail to Search console.