An absolute must have for the basics
December 05, 2018

An absolute must have for the basics

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Search Console

Google Search Console is the first tool our company uses to understand the performance of our marketing site when it comes to indexing and SERPs within Google, along with backlinks to our site. We also make sure all of our clients that we develop websites for are aware of it, and help them understand the data and use it to their advantage.
  • Provides details on what other sites contain backlinks to your site, along with the page they direct to within your site
  • Displays impressions and click throughs for Google search queries
  • Individual page performance by location and device category as it pertains to generating clicks leading to your site
  • Basic indexing and readability issues within your site
  • The new interface that just rolled out is much easier on the eyes
  • There are no real cons other than it is a basic website performance tool that should definitely not be used alone to improve your site.
  • The new interface took a little getting used to as I was very comfortable with the old interface, but the sleek design definitely outweighs this.
  • Syncing Search Console with Google Analytics is not the most intuitive thing
  • Provides us with the basics we need to understand what queries/keywords are generating clicks/leads to our site and client sites from Google
  • Provides a quick idea of content that shows up in SERPs and leads to click throughs for all sites that we work on to be able to lead strategy at a high level without much effort
  • It is a free product, so the only way it wouldn't provide ROI is if it weren't used
SEMRush is a supplementary tool we use to provide competitive analysis. While it does, or should, provide the same data that Search Console does, but I only fully trust Search Console when it comes to basic performance in Google for the sites we develop and own. SEMRush, and other products like it, does provide much more in-depth insights that can help drive business decisions, including site performance on other search engines, along putting organic and paid search performance in one spot. However, SEMRush costs money while Search Console is free.
It is a basic tool that all website owners should be aware of and know how to use as it is an absolute basic necessity to understanding performance on Google. Other tools provide what Search Console does and more, so it can be bypassed. However, I always rely on Search Console as the ultimate source of truth for our site's performance on Google because, well, it's owned by Google.

Google Search Console Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Social SEO
Mobile SEO
Integration with web analytics tools