This is a great free tool, no reason NOT to use it!
December 09, 2018

This is a great free tool, no reason NOT to use it!

Vanessa Suarez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Search Console

Google Search Console is mainly being used by the SEO team in my organization, so about 5 persons in my company use it on a regular basis. Then, the analytics team uses that data, too, to investigate issues, traffic spikes or provide recommendations. The PPC team is starting to use it more when creating cross-team/cross-channel strategies.
  • This is a great tool to know what organic keywords are being used to enter your site, and you can compare them over time to see improvements of your SEO efforts.
  • The new interface is more user-friendly, clean, and nice to use than the old version. You can slice and dice keyword data, use filters, get granular on dates, pages, and devices. It offers a lot of valuable information, and it's totally free!
  • You can see keywords data for images, website, or videos!
  • I wish you could aggregate keyword data for images, website, and videos to see the total number of impressions and clicks.
  • I guess Google is still working on it, but I hope to see all the options that were available in the old version. It's still limited for some of our accounts.
  • GSC has impacted our company positively because we can create entire SEO strategies based on real website data, knowing what our visitors are truly asking.
For me, the biggest asset of Search Console is that it's a free product! You don't need to pay extra to obtain data that other tools will give you. If you want to know which keywords your visitors are using to find you, then look no further.
Google Search Console is also a great technical resource. You can do a quick audit of your site to know about indexed pages and errors...
Google Search Console is well suited for any company that runs their website on their own, or that uses all of the other Google products. It's free and easy to install, so why not take advantage of it! I would say it's not as suited for very large companies that use analytics tools other than GA. They should find a solution that connects with their tool to try to have all the data under the same house, in my opinion.

Google Search Console Feature Ratings

7.3
Backlink management
5
SERP ranking tracking
10
Site audit / diagnostics
7
Multi-domain support
10
Integration with web analytics tools
10