Hatchbuck - the perfect mix of marketing automation and CRM
Jake Bernstein | TrustRadius Reviewer
Updated December 23, 2015

Hatchbuck - the perfect mix of marketing automation and CRM

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Hatchbuck

Hatchbuck is a fantastic combination of customer relationship management and marketing automation. It keeps our entire sales team organized and systematically progresses our prospects through our marketing and sales funnel. From monthly newsletters and nurturing campaigns to task management and tagging structures, we need Hatchbuck!
  • Email templates for monthly newsletters and cold email campaigns
  • Contact records and task management
  • Marketing campaigns with multiple steps
  • Reporting for pipeline
  • Customized reporting based on our company / sales KPIs
  • Faster lead conversion
  • More efficient marketing distribution
I've used Salesforce Group edition, but it was too robust for our team. Hatchbuck was more suited our company and our stage.
If a company already has a CRM, make sure it's easy to export contacts.

BenchmarkONE (formerly Hatchbuck) Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
6
Landing pages
7
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
7
List management
7
Lead nurturing
8
Lead scoring and grading
6
Data quality management
7
Automated sales alerts and tasks
4
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
8
Dashboards
6
Standard reports
7
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Hatchbuck

4 - Sales and business development and Executive Leadership -- CEO and president. It spans the entire spectrum of anyone who touches the business development or sales process for company and is key to managing CRM processes, contacts and marketing automation. For our small team, it really works to keep us on track.
It does everything we need it to do and they are a joy to work with!

Hatchbuck Implementation