Not so-tech savvy person loves using Hatchbuck! Easy to use!
Crystal Cady | TrustRadius Reviewer
Updated March 16, 2016

Not so-tech savvy person loves using Hatchbuck! Easy to use!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

2014

Modules Used

  • Tasks, Contacts, Campaigns, Emails

Overall Satisfaction with Hatchbuck

It is currently being used in one function of our organization - for our big trade show. It is being used to reach out to current and past exhibitors and also to target current and past exhibitors for different features we have that they would be involved in. Right now it is only being used by myself, and for Farwest purposes, however we are interested in using it for other areas such as membership and nursery guide.

It addresses the issues of tracking information and call downs and allows us to do targeted emails to specific folks. The tasks feature is the BEST!
  • LOVE the task features.
  • The customer support is excellent and l love the recent addition of email tips and info from Hatchbuck.
  • Upgraded email features have been very helpful and easy to use.
  • The tags are great to sort folks based on different areas they participate in.
  • Helping users understand and better use the campaigns. I struggle with that.
  • I would like a way to seek and merge contacts once they are already in the system.
  • I would like to be able to delete tags that I no longer use or want and am unsure how.
  • Increased tracking and efficiency
  • Lead conversion has improved
I don't have much experience with similar products at this point in time. Very little experience with Constant Contact and Mail Chimp. What I can tell though is Hatchbuck's features are far more advanced.
I think Hatchbuck is definitely well suited for established businesses, although if someone was really savvy I could see it paying off for a start up.

BenchmarkONE (formerly Hatchbuck) Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
8
Ability to test dynamic content
9
Landing pages
8
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
7
Lead nurturing
7
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
9
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
9
Custom reports
9
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Hatchbuck

It is super user friendly and we are getting the value we pay for it, although if I was more educated on certain features I am sure we would find greater value and perhaps expand our services and use with Hatchbuck.

Hatchbuck Reliability