Item: Help a Reporter Out (HARO)
Rating: 9
Author: Crystal McFerran

Overall Satisfaction with Help a Reporter Out (HARO)

Use Cases and Deployment Scope

We use HARO at Velo IT Group to seek out opportunities to be cited in articles, which is instrumental for generating brand awareness and boosting SEO efforts. It is managed by myself (Marketing) and I frequently request quotes from team members in different departments. These opportunities have provided great social media content which has garnered high levels of engagement and helped our leadership team establish credibility in their areas of expertise.

Pros and Cons

Pros

Provides opportunities for exposure online on highly reputable sites, boosting SEO.
Helps our leadership team establish credibility in their areas of expertise.
Provides great social media content which has garnered high levels of engagement.

Cons

Better follow-up from reporters. The majority of reporters do not take the time to let you know that your quote was used.
Better approval/disapproval tracking. I've only had two submissions "rejected" yet only a small percentage of submissions are used.

Return on Investment

Positively impacted SEO efforts

Likelihood to Recommend

HARO has been a tremendous success for Velo IT Group! We have been included in numerous articles, which is a powerful marketing tool in that it augments our SEO efforts and increases brand awareness. These opportunities have provided great social media content which has garnered high levels of engagement and helped our leadership team establish credibility in their areas of expertise. We’ve landed mentions in Forbes, Inc, Digital Guardian, USA Today, ABC News and CMS Wire to name a few, and have built up enough content to create an ‘In the News’ page on our website: https://www.velomethod.com/in-the-news/

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HARO – A Powerful Marketing Tool to Increase Brand Awareness