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I landed an AP piece using HARO!
June 28, 2018

I landed an AP piece using HARO!

Lisa Strong | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Help a Reporter Out (HARO)

I use HARO almost every day looking for opportunities to spread the word about brands in my portfolio. One brand, SD Strong Distilling, is a true startup and working very hard to get the word out. With HARO I know I am contacting people who are looking for content that will be published quickly.
  • Clear concise format
  • Gives user tips for achieving the best results
  • Love the 3 times per day..keeps my creative energy working.
  • When someone responds to my inquiry, it would be helpful to have the original query from the reporter included. As I am working several brands at one time, this would help keep everything clear and concise.
  • A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.
Goes hand in hand with this product. Easy cross-reference for users.
Especially good for building confidence in reaching out to reporters, journalists, etc. These folks are looking for stories and you are providing them with a direct link to the brands you represent. It's a win-win for both parties if your pitch is considered and accepted.

Be sure to do your diligence to confirm that the outlet is the caliber your client is looking for.