TrustRadius
Help a Reporter Out (HARO) is a service owned by Cision (via the merger with Vocus) for reaching out to journalists.https://media.trustradius.com/product-logos/dr/bw/IIBFEMMSPFKM.PNGCisionExcellent resource to connect experts to reporters2019-01-14T18:06:12.880ZI use HARO daily. From checking to see what reporters and outlets are planning to work on, to connecting experts from my non-profit to reporters, Help a Reporter Out is perhaps the best way to stay ahead of the media cycle.
With its easy to use email format and straightforward structure to reply, the service is easy and results in excellent stories as well as great opportunities for our organization to gain media exposure by helping reporters when they need a specific quote.
I highly recommend signing up and tracking this service.,Connects reporters to experts
Allows organization to gain media exposure by helping reporters with specific requests and questions
Updates regularly, with three daily emails
Establishes relationships between members of your organization and reporters,Make the emails easier to navigate and more friendly to different email servers
Allow for forwarding and direct emails, even when someone hasn't signed up for the service,10,Excellent media coverage
Connections and relationships with new reporters and outlets
Excellent way to stay ahead of the news cycle and be the first to comment,,Cision PR Software, MyMediaInfo, BurrellesLuce WorkflowJessica HerreraI landed an AP piece using HARO!2018-06-28T19:36:36.407ZI use HARO almost every day looking for opportunities to spread the word about brands in my portfolio. One brand, SD Strong Distilling, is a true startup and working very hard to get the word out. With HARO I know I am contacting people who are looking for content that will be published quickly.,Clear concise format
Gives user tips for achieving the best results
Love the 3 times per day..keeps my creative energy working.,When someone responds to my inquiry, it would be helpful to have the original query from the reporter included. As I am working several brands at one time, this would help keep everything clear and concise.,9,A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.,Cision PR Software,Cision PR SoftwareLisa StrongHARO – A Powerful Marketing Tool to Increase Brand Awareness2018-06-28T19:33:57.203ZWe use HARO at Velo IT Group to seek out opportunities to be cited in articles, which is instrumental for generating brand awareness and boosting SEO efforts. It is managed by myself (Marketing) and I frequently request quotes from team members in different departments. These opportunities have provided great social media content which has garnered high levels of engagement and helped our leadership team establish credibility in their areas of expertise.,Provides opportunities for exposure online on highly reputable sites, boosting SEO.
Helps our leadership team establish credibility in their areas of expertise.
Provides great social media content which has garnered high levels of engagement.,Better follow-up from reporters. The majority of reporters do not take the time to let you know that your quote was used.
Better approval/disapproval tracking. I've only had two submissions "rejected" yet only a small percentage of submissions are used.,9,Positively impacted SEO effortsCrystal McFerranQuickest way to get press2018-06-28T19:30:27.144ZI use HARO not only to find PR opportunities for myself, my clients, and students, but also to monitor trending media topics and to gain media insight.,Pushes PR opportunities right to your desktop several times a day
Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
Provides an easy way to contact reporters with relevant information,It would be great if there was a way of knowing if a reporter had read your email, so the user would have immediate feedback on the types of pitches that are successful, or not.,10,I average about an 80% success rate for my pitches via HARO. Time very well spent. And since there is no cost, excellent ROI.,Constant Contact, MailerLite,Easy to set up push notifications
Easy system for responding to relevant reporter queries via the provided email,In order to get good results from HARO, you need to know best PR practices, and stick to exactly what reporters are asking for.,10Melanie DowneyA Simple, Basic Interface That Is Reliable and Works Better than the Others I've Used2018-06-27T17:21:51.147ZI often use HARO to find great sources for the stories I'm working on. Almost everyone at Authority Magazine uses it as well. HARO makes it really easy to reach successful people who can comment intelligently on a story we are working on. I would say that a good deal of the success of Authority comes from my experience with HARO.,Helps journalists like me connect with renowned experts
It helps people looking for media coverage to connect with journalists
It helps to democratize the media - without HARO the media would only be accessed by people who have the keys to the gatekeepers,I think it is really great. The user experience and appearance seems a bit old fashioned, but it works,10,The ROI is incredible- it costs nothing and I have only gained both financially and professionally,Cision PR Software,Adobe PhotoshopYitzi WeinerHARO has helped me build a network of IT, PR, and corporate communications professionals.2018-06-27T22:45:49.665ZAs the research analyst for DZone, I use HARO to find IT professionals to interview for our 16 research guides that cover different subsectors of the IT landscape from AI/ML, big data to performance, security, and web development. HARO has helped me connect with more than 400 PR and corporate communications professionals and more than 800 IT professionals.,Connects me with senior level IT executives who share their insights on the current and future state of the industry.
Helps me build relationships with more than 800 IT professionals.
Helps me build relationships with more than 300 PR and corporate communications professionals.,I cannot think of any. I think they do a great job of helping me find the people I need to speak with for the articles I am writing.,10,HARO has helped my product more than 1000 articles for DZone that have generated more than three million page views which enables the site to charge more for advertising and deliver more value to advertisers.,Tom SmithCatch a Rising Star or Industry Expert2018-06-28T19:46:59.401ZAs a contributing editor and freelance writer, I am often given assignments which use my research skills to flush out the desired synopsis assigned by the publisher of a variety of magazines. HARO has been invaluable in helping me find qualified sources in a variety of industries that I may not have personal contacts in. The responses to my requests for interviews and source material has been extremely fast. I've used HARO to obtain quirky pieces of info that make my stories unique, to requests for specific examples to illustrate a larger trend.,Obtain interviews with A-list known experts and celebrities.
Find sources of data to identify trends.
Obtain contacts in new industries.,Since the request for info is so open to response, there are always people sending replies that have little to do with the posted topic.,10,Has definitely helped upgrade the source material expertise.
Obtained interviews with A-list household name experts/celebrities.Verified UserHelp a Reporter Out Proves Beneficial Not Only for the Reporter!2017-04-13T20:41:12.163ZWe use Help a Reporter Out particularly in the Communications department as a tool to find media coverage opportunities separate from our standard pitching to local and national media. When I first started working here it was just an extra resource I would check daily to see if there was ever a need by a journalist for something that we could provide insight on if it was specific to our industry/business.,It does a great job at staying in touch with users. You receive a daily email with categories that apply to you as well as a separate weekly emails with all categories of queries.
The way they organize their emails makes it quick and easy to get right to the section that pertains to you. When you click the links they scroll down to the appropriate section for you.
It's very user-friendly. A very simple layout which makes the process straight and to the point. No complex or complicated interface.,I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include.
Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider.
I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day.,6,It has allowed us to leverage certain media coverage opportunities that we wouldn't have had otherwise.
It's free so its benefits definitely outweigh the cost. It's a great resource considering it costs nothing.
Some of the coverage we have received using HARO has allowed us to build rapports with journalists we wouldn't have without making the connection through HARO.,Cision PR Software and PR Newswire,Bynder Brand Portal, ExpressionEngine, Workday Human Capital Management, Constant Contact, PeopleSoft Financials, Google AnalyticsVerified User
Unspecified
Help a Reporter Out (HARO)
15 Ratings
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