Name: Help a Reporter Out (HARO), discontinued
Rating: 5 (19 reviews)
Author: Discontinued Products

Help Desk

Web and Video Conferencing

Customer Support

Flowchart

Text Editors

Version Control

Development

School Management

Education

Business Intelligence (BI)

Calibration Management

Collaboration

Enterprise Search

Meeting Management

Enterprise

Accounting

Accounting and Tax Services

Anti-Money Laundering (AML)

Cryptocurrency Wallets

Financial Research

Financial Risk Management

Hedge Fund

Tax Compliance

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employer of Record (EOR)

HR Management

International Payroll

On-Demand Payment

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Business Process Automation

Cloud Data Warehouse

Cloud Storage

Complex Event Processing

Component Content Management

Data Governance

Density-Optimized Servers

Fraud Detection

Hosted Virtual Desktop

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Metadata Management

Network Performance Monitoring

Network Traffic Analysis (NTA)

Product Implementation Services

Test Management

User Activity Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Loyalty Program

Email Marketing

Location Intelligence

Marketing Automation

Referral Marketing

Search Marketing Intelligence

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Sales

Data Loss Prevention

Data-Centric Audit Protection (DCAP)

Operational Technology (OT) Security

Security Information and Event Management (SIEM)

Security

Awards Management

Car Rental

Construction Accounting

Legal Research

Retail Execution

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Muck Rack

PR Newswire

Cision

Prowly

Semrush

Meltwater

Critical Mention

24-7 Press Release

PR.com

Newswire

Issuer Direct Corporation

Prezly

### Media Connections
Users appreciate Help a Reporter Out (HARO) for its ability to facilitate connections with real reporters and editors, allowing for valuable media exposure without the need for costly services. The platform's feature to search and filter relevant media opportunities efficiently has been highlighted as a key benefit by users. Additionally, the ease of connecting with journalists seeking expert sources has been a positive aspect of HARO's media connections functionality.

### Journalist Inquiries
Users generally find that Help a Reporter Out (HARO) excels in streamlining journalist inquiries. While some appreciate the ease of accessing and responding to queries, others note that the volume of inquiries can make it challenging to stand out. Despite some repetitive or vague queries, users value the platform for its ability to connect them with relevant media opportunities and establish relationships with reporters. The consensus leans towards acknowledging HARO's effectiveness in facilitating journalist inquiries, albeit with room for improvement in terms of specificity and clarity in the queries provided.

### Media Exposure and Placements
Users consistently highlight Help a Reporter Out (HARO)'s effectiveness in securing valuable media exposure and placements. They appreciate the platform for connecting them with relevant journalists and opportunities to showcase their expertise. While some users mention challenges in filtering through inquiries, the overall consensus is positive regarding HARO's role in enhancing earned media visibility.

### Pitching and Opportunities
Some users find Help a Reporter Out (HARO) to be a valuable resource for securing press opportunities and connecting with relevant media contacts. However, others express frustration with the platform's inconsistency in providing relevant pitching requests, leading to missed opportunities and wasted time. Despite mixed reviews, HARO remains a popular tool for sourcing media opportunities and offering expert commentary in various industries.

### Content Sourcing
While some users praise Help a Reporter Out (HARO) for its ability to connect them with relevant sources and provide exposure through content sourcing, others express frustration with the free version's effectiveness. The platform's crowd-sourcing feature is highlighted as a valuable tool for building a network of content contributors and gaining exposure on reputable platforms. However, concerns about missed opportunities and unmet expectations also surface among users, indicating a mixed reception towards HARO's content sourcing capabilities.

### Industry-Specific PR
Opinions vary on Help a Reporter Out (HARO)'s industry-specific categorization. Some users appreciate the platform's ability to streamline the PR process by connecting them with relevant inquiries and source requests from reporters in specific industries. They find it beneficial for identifying media opportunities tailored to their clients' respective industries. However, others feel that the search results can sometimes be too broad and not entirely relevant to their specific industry needs. Despite this, many users acknowledge that HARO's industry-specific capabilities offer a valuable resource for PR professionals seeking targeted media opportunities.

Based on user reviews, here are the top recommendations for HARO:

1. Set aside time each day to review HARO offerings. Users have found it valuable to dedicate regular time to review the opportunities provided by HARO.

2. Subscribe to the daily emails and consider opting for an industry-specific HARO email. Many users recommend getting the daily emails as it helps them stay updated and also suggest using industry-specific emails for more relevant opportunities.

3. Have a strategy in place for effective outreach to reporters. Users advise having a well-thought-out strategy when reaching out to reporters in order to maximize the chances of success.

Additionally, some users have recommended other strategies such as tightening up the media outlet list, doing research before sending samples, filtering results based on clients' needs, and splitting HAROs between two-three people to cover different editions. Overall, HARO is considered a valuable tool for public relations professionals looking for story opportunities and media coverage.

HARO, or Help a Reporter Out, is widely used by professionals across various industries for its valuable features and benefits. Users turn to HARO to find great sources and reach successful people who can provide intelligent comments for their stories. The platform is especially popular among journalists and writers who use it to discover PR opportunities and monitor trending media topics. With its email format and straightforward structure, HARO makes it easy for users to reply and generate excellent stories and media exposure opportunities. This simplicity has earned it high recommendations from many users who rely on HARO almost daily to spread the word about brands and startups. Startups specifically find value in using HARO as an alternative to investing in a PR agency, as it allows them to find media appearance opportunities and gain brand awareness and exposure. Freelance writers and editors also benefit significantly from HARO, as it helps them find qualified sources across various industries and obtain specific information for their assignments. Overall, HARO's versatility and efficiency make it an invaluable tool for professionals seeking media coverage opportunities, insightful comments, and targeted industry information. Whether you're in PR, journalism, research, or simply looking to enhance your brand's visibility, HARO provides a reliable platform that streamlines communication with relevant sources and amplifies exposure efforts.

Helpful in connecting journalists with renowned experts: Users have found the product helpful in connecting journalists with renowned experts, providing access to people who are looking for media coverage.

Pushes PR opportunities directly to the user's desktop: Reviewers appreciate that the product pushes public relations opportunities directly to their desktop multiple times a day, offering media opportunities for various industries and topics.

Easy way to contact reporters with relevant information: The product offers an easy way for users to contact reporters with relevant information. Several reviewers have mentioned that they appreciate this feature and find it convenient for their PR efforts.
The product also provides insight into what reporters are interested in discussing and gives visibility into the process of story creation, helping users stay updated with industry conversations and establish relationships between their organization and reporters.

Outdated User Experience: A significant number of users have expressed dissatisfaction with the old-fashioned user experience and appearance of the product. They suggest that it needs to be updated to meet modern design standards, which would greatly enhance their overall satisfaction with the product.

Lack of Feedback from Journalists: Many users have mentioned experiencing a lack of feedback and responses from journalists when using the product's services. This has resulted in frustration for these users, as they value clear communication and engagement between themselves and reporters.

Overwhelming HARO Emails: Numerous users have reported feeling overwhelmed by the frequency of emails received through HARO, also known as Help a Reporter Out. These users suggest implementing a new strategy for organizing queries to ensure they can manage them more effectively, improving their overall experience with the platform.

Help a Reporter Out (HARO) was a service owned by Cision (via the merger with Vocus) for reaching out to journalists. It is discontinued.

Muck Rack is a public relations offering from Sawhorse Media.

Newswire Digital

Newswire Digital Plus

Newswire State

Newswire National

Newswire Global

Newswire Canada

Newswire UK

Newswire Asia

Newswire Latin America

Newswire Financial

Help a Reporter Out (HARO), discontinued

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TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Open ended

Old fashioned

Sign up

Easier to navigate

Different email

Immediate feedback

Email servers

Clear and concise

Signed up

User experience

Build relationships

User friendly

Daily emails

Social media

Simple layout

Industry specific

Media content

Makes the process

Daily updates

Daily email

Home

Public Relations (PR) Software Tools

Connecting our clients and their stories to reporters seeking sources for stories they're actively developing is a critical process that leads to important results. We use Help a Reporter Out (HARO) (and similar tools) to learn about these opportunities. When we find a suitable match between a reporter and the experts we have to offer, we make the pitch and hopefully turn it into coverage.

Identify active opportunities for coverage with reporters that need qualified sources
Create more opportunities for clients to earn coverage in a wide range of media outlets
Provide an ongoing source for leads that can help us meet our goals.

Help a Reporter Out (HARO) was recently acquired by Cision, which drove it straight into the ground.
Cision's idea to turn Help a Reporter Out (HARO) into a subscription service was a death knell. Making these opportunities available as a resource for journalists and PR practitioners alike, without having to pay for it, was what made it so great.
Help a Reporter Out (HARO) founder Peter Shankman revived the idea and launched HERO, which essentially captures everything that was great about HARO.

As a free resource, the ROI was off the charts. As a subscription service, not so much.
When we can bring clients wins, regardless of how they were sourced, that keeps them happy and helps us maintain strong long-term agency/client relationships. In that regard, subscribing to a free resource like HARO (or now HERO) is a no-brainer.
It's unlikely that we'll subscribe to a service that doesn't do as good a job as it used to, especially when we pay so much for other services that are required to do business effectively.

Help a Reporter Out (HARO) is being used to monitor traffic and conversation around the topics of my industry, primarily credit unions. It is used to listen in on possible topics where the organization can be inserted into. It solves the issue of not knowing what kind of financial news is being reported on and what possible angle reporters are trying to carve out.

Offer insight into what reporters are wanting to talk about
See the process on story creation
Keep up with the industry conversation

It is owned by a media company
Once you sign up for it, Cision will bombard you trying to get you to upgrade

Free publicity alerts
Can insert our expertise into existing conversation
Mostly done through email

Can be expensive since it is monthly
The free version is positive ROI for my business

Meltwater Social (formerly Sysomos), Leadpages, ClickFunnels

I use HARO not only to find PR opportunities for myself, my clients, and students, but also to monitor trending media topics and to gain media insight. It's by far the quickest and easiest way to get PR.

Pushes PR opportunities right to your desktop several times a day
Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
Provides an easy way to contact reporters with relevant information
Media outlets are verified for you

It would be great if there was a way of knowing if a reporter had read your email, so the user would have immediate feedback on the types of pitches that are successful, or not.

Provides a steady stream of media opportunities

I average about an 80% success rate for my pitches via HARO. Time very well spent. And since there is no cost, excellent ROI.

Easy to set up push notifications
Easy system for responding to relevant reporter queries via the provided email

In order to get good results from HARO, you need to know best PR practices, and stick to exactly what reporters are asking for.

HARO is used at our agency across members of the public relations (PR) team. As we look for opportunities to place our agency experts as resources, and/or our clients, HARO helps to save time by offering up opportunities to pitch from our inbox vs. proactively finding reporters to pitch. Primary areas we use it for are across sports and PR/marketing opportunities.

It's a great resource for journalist seeking sources
It's a great resource for sources seeking opportunities to comment on
It's a daily/digestible newsletter format (morning, afternoon, evening)

Better vetting of sources/journalists
Lack of feedback/responses from journalists
Ability for journalists/others to remain anonymous

Newsletter format
Daily
Queries are divided into fields that make sense for us, i.e., sports, marketing, business, lifestyle

Positive from an earned media perspective
Negative from taking the time to reply and not hearing back

Cision Communications Cloud, Nuvi, Mailchimp

I use HARO daily. From checking to see what reporters and outlets are planning to work on, to connecting experts from my non-profit to reporters, Help a Reporter Out is perhaps the best way to stay ahead of the media cycle.

With its easy to use email format and straightforward structure to reply, the service is easy and results in excellent stories as well as great opportunities for our organization to gain media exposure by helping reporters when they need a specific quote.

I highly recommend signing up and tracking this service.

Connects reporters to experts
Allows organization to gain media exposure by helping reporters with specific requests and questions
Updates regularly, with three daily emails
Establishes relationships between members of your organization and reporters

Make the emails easier to navigate and more friendly to different email servers
Allow for forwarding and direct emails, even when someone hasn't signed up for the service

Excellent media coverage
Connections and relationships with new reporters and outlets
Excellent way to stay ahead of the news cycle and be the first to comment

Cision PR Software, MyMediaInfo, BurrellesLuce Workflow

Help a Reporter Out (HARO), discontinued

Overview

What is Help a Reporter Out (HARO), discontinued?