Valuable Data
Overall Satisfaction with HG Insights Platform
We use the HG Insights Platform to identify and prioritize accounts with the highest propensity to buy by analyzing a combination of installed technologies, IT spend patterns, and firmographic data. This enables us to focus our efforts on the most promising opportunities, tailor our messaging to each account’s unique profile, and support more effective go-to-market strategies across business units.
Pros
- Installed technologies
Cons
- Data accuracy: at times, the installed technology data can be outdated or inconsistent
- Industry-specific software platforms are not always covered in the dataset
- Our use case includes list building, TAM analysis, and campaign planning across key verticals
- Salesforce
Do you think HG Insights Platform delivers good value for the price?
Yes
Are you happy with HG Insights Platform's feature set?
Yes
Did HG Insights Platform live up to sales and marketing promises?
Yes
Did implementation of HG Insights Platform go as expected?
Yes
Would you buy HG Insights Platform again?
Yes

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