Segmenting accounts for our GTM team
August 12, 2025

Segmenting accounts for our GTM team

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with HG Insights Platform

I use the HG Insights Platform to provide tiering to accounts so that we can segment accounts for our GTM team.

Pros

  • Hierarchies of companies
  • Firmographics
  • Technographics

Cons

  • Some hierarchies could be improved as sometimes it's not fully correct
  • ABM rates
  • Demand generation
  • Clear E
With the help of the HG Insights Platform, we have taken a much more data-driven approach to TAM slicing.
I think the HG Insights Platform's online interface can be improved

Do you think HG Insights Platform delivers good value for the price?

Not sure

Are you happy with HG Insights Platform's feature set?

Yes

Did HG Insights Platform live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of HG Insights Platform go as expected?

I wasn't involved with the implementation phase

Would you buy HG Insights Platform again?

Yes

I give HG Insights Platform a six out of ten for how it handles getting firmographics and technographies of accounts.

HG Insights Platform Feature Ratings

5.0
Company information
5
SEO ()
Not Rated
5.3
Industry and Sector Research
6
Search Tools
7
Industry-Specific Information
3
3.7
Competitor and Industry Benchmarking
6
Competitor Research
2
Market Insights and Reports
3

Comments

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