Purple Squirrel Media's accelerated journey into IBM Cloud
January 19, 2021

Purple Squirrel Media's accelerated journey into IBM Cloud

🐿 Matthew Karsten | TrustRadius Reviewer
Score 6 out of 10
Vetted Review

Overall Satisfaction with IBM Cloud Object Storage

IBM Cloud Object Storage with features like Aspera and a wide range of other enterprise applications available have come so far in the last year alone. The integration, ease of use and user experience have improved dramatically. IBM and the fast growing startup community in Austin, TX are adoption a now refined enterprise offering to accelerate our journey into the cloud and beyond.
  • Aspera for ingestion
  • Ai and ML modeling
  • Asset management and creation
  • Most secure/ enterprise solution
  • Ease of use
  • With so many offerings, a UI beyond just APi documentation.
  • Onboarding specialist and mid market case studies
  • Great tools for future planning and brand trust
  • Pain points come from adoption, onboarding, ease of use and familiarity.
  • Longer structured, onboarding process with integrated reward systems.
I have yet to utilize SQL though it is part of the process. Compared to google the initial setup of SQL on IBM is not yet defined. My major interest with IBM Cloud is the integration of Watson Virtual Assistant as well as Watson Studio for brand asset management for our entire team.
Aspera is a very powerful tool for high speed data transfer. Working from a laptop, sending large files, worrying about how long something takes transfer, is a thing of the past. Aspera with IBM Cloud Object Storage allows agencies to work remotely more efficiently that if we were in the same room.
Knowing that I have the ability to reduce cost of storage when scaling our startup, I'm confidant we will have secured our first party data to drive revenue and insights for our growing network of partners and clients. We are excited for our partnership with IBM to be able to share theses innovations and advances with our growing online network.
Dropbox, Google Drive, S3 Buckets on AWS, Pcloud, Mega, Box, iCloud, OneDrive I have tried most available cloud storage providers and IBM is by far the most sophisticated, adaptable and affordable option. The onboarding and the ease of use of the Cloud Object Storage is the experience I want to share with my network.
  • IBM Cloud Kubernetes Service
  • IBM Cloud Foundry
  • IBM Cloud Auto Scaling
  • IBM Cloud Garage
  • IBM Watson Studio (formerly IBM Data Science Experience)
  • IBM Watson Machine Learning
We are able to augment the workflow of an agile startup to compete with the likes of larger more established agencies in a competitive ecosystem. Our partnership with IBM are the internal tools that set our team and mission apart from our competitors. Providing pivotal innovation, the right team, the right tools at the right time.
Modeling large amounts of data becomes available to a wider generation of marketers. I find that data analysis and structuring for ingestion to be the most difficult challenge for new users. I ofter feel accomplished completing even a portion of a guided tutorial. With the ease of use of jupyter notebooks and asset management, the UI needs to be revamped for the next generation of enterprise executives.

IBM Cloud Object Storage Feature Ratings

Service-level Agreement (SLA) uptime
Dynamic scaling
Elastic load balancing
Monitoring tools
Security controls