IBM Digital Analytics has played a huge part in our organization each and every day. We are a re-seller of IBM Digital Analytics. Our analytics team works with our clients to provide reports, insights, and recommendations on how our cleint's websites are doing and how they can continue to optimize moving forward. IBM Digital Analytics for the most part is being used only within our IMS department (interactive marketing services). Our search, email, merchandising and analytics teams all use this product. However, the analytics team spends majority of the time on Digital Analytics. Providing reports and analysis both internally and to our clients. IBM Digital Analytics helps us address problems like, where on the site are customers dropping off...how can we improve those pages...how can we improve the check out process to drive more orders/sales. These are just a few of the problems that Digital Analytics allows us to address.