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Coremetrics / IBM Digital Analytics (discontinued)

Coremetrics / IBM Digital Analytics (discontinued)

Overview

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is…

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Learn from top reviewers

IBM Digital Analytics - Good enough for most, but high room for improvement

Rating: 7 out of 10
August 1, 2022
IncentivizedVetted ReviewVerified User
For our clients, IBM Digital Analytics serves as our primary digital analytics solution. We use the CMS platform to construct the solution, and we've created an environment th...
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Verified user
Engineer
Coremetrics / IBM Digital Analytics (discontinued)1 year of experience

Good Product

Rating: 9 out of 10
February 20, 2019
IncentivizedVetted ReviewVerified User
We are currently testing a couple projects using ML Algorithms in Watson to improve the customer experience. Watson Customer Experience Analytics excels at journey analytics, ...
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Verified user
Employee
Coremetrics / IBM Digital Analytics (discontinued)1 year of experience

From Coremetrics to IBM Digital Analytics

Rating: 6 out of 10
May 22, 2018
IncentivizedVetted ReviewVerified User
We've recently implemented IBM analytics for the B2B portion of our business. Our marketing dept primarily uses it to track incoming traffic and measure ROI of conversion rate...
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Verified user
Employee
Coremetrics / IBM Digital Analytics (discontinued)2 years of experience

Practical CXA

Rating: 7 out of 10
October 17, 2017
IncentivizedVetted Review
We leverage IBM CXA predominantly in support of clients. We do, however, use it against our own web assets to understand customer journeys. Predominantly, we help clients firs...
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Chris Hall
Partner - Corporate
Managing Partner
BAC Partners
Coremetrics / IBM Digital Analytics (discontinued)1 year of experience

IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice

Rating: 6 out of 10
February 4, 2015
IncentivizedVetted ReviewVerified User
Our clients have traditionally selected IBM Digital Analytics over competitive platforms when they need a robust, enterprise system which can be 1) readily integrated with and...
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Stewart Pratt
Team Lead - Other
Regional Director, Strategy and Analytics
MarketShare
Coremetrics / IBM Digital Analytics (discontinued)5 years of experience
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Pricing

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Coremetrics / IBM Digital Analytics (discontinued)

Coremetrics / IBM Digital Analytics (discontinued)

N/A
Unavailable

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product.

IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution included IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, and Multisite.

IBM integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, and IBM Tealeaf (acquired in 2012) for customer experience management.

Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.

Coremetrics / IBM Digital Analytics (discontinued) Video

IBM Digital Analytics March 2018 Release

Coremetrics / IBM Digital Analytics (discontinued) Integrations

Coremetrics / IBM Digital Analytics (discontinued) Competitors

Coremetrics / IBM Digital Analytics (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.

Piano Analytics, Google Analytics, and Adobe Analytics are common alternatives for Coremetrics / IBM Digital Analytics (discontinued).

Reviewers rate Support Rating highest, with a score of 2.3.

The most common users of Coremetrics / IBM Digital Analytics (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 24)

Practical CXA

Rating: 7 out of 10
Incentivized
October 17, 2017
Pros
  • IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
  • The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
  • The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
  • The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.
Cons
  • IBM CXA leverages script tagging to inspect specific behaviour patterns. A tagging engine against your web assets is a must-have to simplify script insertion and avoid having to leverage internal IT resources to modify web code.
  • Tag management is perhaps the most challenging aspect of IBM CXA. In our view, this could be abstracted further and therefore simplified.
  • We would like to see connectors with UBX to common platforms such as CRM, marketing automation. The more this is readily available, the quicker the time to value for clients.

Good Product

Rating: 9 out of 10
Incentivized
February 20, 2019
Verified User
Employee in Information Technology
Airlines/Aviation Company, 10,001+ employees
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
1 year of experience
Pros
  • Simple implementation
  • Better results
  • Easy connectivity
Cons
  • More knowledge sharing sessions
  • UI/UX Improvements
  • More tooltips on icons

From Coremetrics to IBM Digital Analytics

Rating: 6 out of 10
Incentivized
May 22, 2018
Verified User
Employee in Marketing
Retail Company, 201-500 employees
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
2 years of experience
Pros
  • Simplified exporting of reports and specific ranges of data
  • Automated reports are easy enough to set up
  • UI is simple and easy to use
Cons
  • The speed of the UIX can be improved upon greatly, at times it is laggy.
  • The more tabs that are open, the slower the tool becomes.
  • Hard tagging is not full of features when compared to other solutions.

IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice

Rating: 6 out of 10
Incentivized
February 04, 2015
SP
Stewart Pratt
Regional Director, Strategy and Analytics
MarketShare (Marketing and Advertising, 10,001+ employees)
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
5 years of experience
View profile
Pros
  • Uniform deployments provide for the ability to opt-in to relatively robust benchmarks.
  • Technical support teams allow both clients and agencies access to technical subject matter experts to ensure best-in-class implementations.
  • Cost structure is often quite favorable, if a company has chosen other products within the IBM family.
  • Current and long term integrations with IBM products (including Unica, Tealeaf, etc.) show promise and will continually increase the value of IBM Digital Analytics
Cons
  • Uniformity of deployment comes at a price, namely flexibility.
  • IBM Digital Analytics is a better choice who are focused exclusively on e-commerce, heavily regulated industries, or simply interested in precision marketing and CRM. For those companies which prioritize style, form, and flexibility over precision (aka Art over Science), other solutions may be more effective.
  • Competitors are integrating their systems more rapidly than IBM, which is still very siloed.
  • It can be difficult to find professionals with technical expertise to implement and support IBM Digital Analytics. The user base from which to draw is significantly smaller.
  • IBM technical training can be quite elusive to secure, unless you are already committed to the product and have a service contract in place, unlike competitors where technical training is readily available with registration open to all.
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