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Coremetrics / IBM Digital Analytics (discontinued)

Coremetrics / IBM Digital Analytics (discontinued)

Overview

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is…

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Learn from top reviewers

IBM Digital Analytics - Good enough for most, but high room for improvement

Rating: 7 out of 10
August 1, 2022
IncentivizedVetted ReviewVerified User
For our clients, IBM Digital Analytics serves as our primary digital analytics solution. We use the CMS platform to construct the solution, and we've created an environment th...
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Verified user
Engineer
Coremetrics / IBM Digital Analytics (discontinued)1 year of experience

Good Product

Rating: 9 out of 10
February 20, 2019
IncentivizedVetted ReviewVerified User
We are currently testing a couple projects using ML Algorithms in Watson to improve the customer experience. Watson Customer Experience Analytics excels at journey analytics, ...
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Verified user
Employee
Coremetrics / IBM Digital Analytics (discontinued)1 year of experience

From Coremetrics to IBM Digital Analytics

Rating: 6 out of 10
May 22, 2018
IncentivizedVetted ReviewVerified User
We've recently implemented IBM analytics for the B2B portion of our business. Our marketing dept primarily uses it to track incoming traffic and measure ROI of conversion rate...
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Verified user
Employee
Coremetrics / IBM Digital Analytics (discontinued)2 years of experience

IBM is dead

Rating: 2 out of 10
March 7, 2018
IncentivizedVetted ReviewVerified User
We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the metrics and provide strategy accordingl...
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Verified user
Analyst
Coremetrics / IBM Digital Analytics (discontinued)1 year of experience

Disappointed

Rating: 1 out of 10
March 6, 2018
IncentivizedVetted ReviewVerified User
It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive business decisions.
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Verified user
Analyst
Coremetrics / IBM Digital Analytics (discontinued)1 year of experience

Practical CXA

Rating: 7 out of 10
October 17, 2017
IncentivizedVetted Review
We leverage IBM CXA predominantly in support of clients. We do, however, use it against our own web assets to understand customer journeys. Predominantly, we help clients firs...
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Chris Hall
Partner - Corporate
Managing Partner
BAC Partners
Coremetrics / IBM Digital Analytics (discontinued)1 year of experience

Unless you're looking for a complex site 'cash register,' don't waste your time

Rating: 2 out of 10
February 25, 2015
Vetted ReviewVerified User
IBM Digital Analytics was used to monitor on-site user behavior, highlight areas of drop-off across key lead capture pathways, provide direction, and historical aggregation of...
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Verified user
Analyst
Coremetrics / IBM Digital Analytics (discontinued)2 years of experience

IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice

Rating: 6 out of 10
February 4, 2015
IncentivizedVetted ReviewVerified User
Our clients have traditionally selected IBM Digital Analytics over competitive platforms when they need a robust, enterprise system which can be 1) readily integrated with and...
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Stewart Pratt
Team Lead - Other
Regional Director, Strategy and Analytics
MarketShare
Coremetrics / IBM Digital Analytics (discontinued)5 years of experience

Reliable, Marketing oriented & efficient Digital Analytics Solution

Rating: 8 out of 10
February 4, 2015
Vetted Review
We use IBM DA as our main Digital Analytics solution for our clients. We implement the solution on the CMS platform and we have built an ecosystem that allows us to act on all...
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Verified user
Manager
Coremetrics / IBM Digital Analytics (discontinued)7 years of experience

IBM Digital Analytics, harness the Core of your Metrics

Rating: 9 out of 10
June 30, 2014
IncentivizedVetted ReviewVerified User
As a consultancy, we use a wide variety of web analytics products. We started working with IBM Digital Analytics when we developed a customer education portal for a large cons...
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J. G. Emile Daigle
Engineer - Professional Services
Architect
Isobar
Coremetrics / IBM Digital Analytics (discontinued)5 years of experience

Honest Review of IBM Digital Analytics

Rating: 5 out of 10
June 27, 2014
IncentivizedVetted ReviewVerified User
We use IBM Digital Analytics as a 3rd party analytics tool for many of our clients. The tool is able to provide a holistic view of performance across a variety of marketing ch...
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Verified user
Vice-President
Coremetrics / IBM Digital Analytics (discontinued)8 years of experience

In my opinion: IBM Digital Analytics, aka Coremetrics review.

Rating: 7 out of 10
June 17, 2014
IncentivizedVetted ReviewVerified User
It was used by the web marketing department for web traffic analytics.
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Gus Brito
Program Manager - Marketing
Director of Network Development
FlexOffers.com, Inc.
Coremetrics / IBM Digital Analytics (discontinued)4 years of experience

DA vs GA - Which Tech Giant has the edge on Analytics?

Rating: 8 out of 10
May 28, 2014
Vetted Review
My company resells IBM Digital Analytics for our clients and provides reporting and strategy services along with the tool. The tool addresses our need to provide reporting and...
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Verified user
Analyst
Coremetrics / IBM Digital Analytics (discontinued)2 years of experience

DA review

Rating: 8 out of 10
May 23, 2014
Vetted Review
IBM Digital Analytics has played a huge part in our organization each and every day. We are a re-seller of IBM Digital Analytics. Our analytics team works with our clients to ...
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Korey Hart
Analyst - Other
Digital Insights Analyst
PFSweb
Coremetrics / IBM Digital Analytics (discontinued)1 year of experience

IBM Digital Analytics Review

Rating: 8 out of 10
May 22, 2014
Vetted Review
We are a reseller of IBM DA where we have many clients engaged with several levels of the IBM product suite. The data is used across many departments for gauging marketing and...
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John Runyon
Analyst - Marketing
Analyst / Interactive Marketing Specialist
PFSweb
Coremetrics / IBM Digital Analytics (discontinued)3 years of experience
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Pricing

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Coremetrics / IBM Digital Analytics (discontinued)

Coremetrics / IBM Digital Analytics (discontinued)

N/A
Unavailable

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the…

Entry-level set up fee?

  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Smartlook

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$55
per month 5000 sessions
What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…

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Product Details

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product.

IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution included IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, and Multisite.

IBM integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, and IBM Tealeaf (acquired in 2012) for customer experience management.

Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.

Coremetrics / IBM Digital Analytics (discontinued) Video

IBM Digital Analytics March 2018 Release

Coremetrics / IBM Digital Analytics (discontinued) Integrations

Coremetrics / IBM Digital Analytics (discontinued) Competitors

Coremetrics / IBM Digital Analytics (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.

Piano Analytics, Google Analytics, and Adobe Analytics are common alternatives for Coremetrics / IBM Digital Analytics (discontinued).

Reviewers rate Support Rating highest, with a score of 2.3.

The most common users of Coremetrics / IBM Digital Analytics (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(88)

Reviews

(1-24 of 24)
Companies can't remove reviews or game the system. Here's why

IBM Digital Analytics - Good enough for most, but high room for improvement

Rating: 7 out of 10
Incentivized
August 01, 2022
Verified User
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
1 year of experience
Likelihood to Recommend
Recently, we introduced IBM Digital Analytics for our company's B2B operations. It is largely used by our marketing department to analyse incoming traffic, evaluate the ROI of conversion rates, and set engagement objectives. In order to get a larger budget, it is essential to demonstrate a better return on our SEM investment, which IBM Digital Analytics helped us do.

Good Product

Rating: 9 out of 10
Incentivized
February 20, 2019
Verified User
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
1 year of experience
Likelihood to Recommend
It's well suited in building chatbots. We have tried and tested building a chatbot using Watson and it was easy to build and deploy. Watson accepts questions posed by the user in natural language and provides the user with a response (or a set of responses) by generating and evaluating various hypotheses around different interpretations of the question and possible answers to it. Unlike keyword-based search engines, which simply retrieve relevant documents, Watson gleans context from the question to provide the user with precise and relevant answers, along with confidence ratings and supporting evidence.

From Coremetrics to IBM Digital Analytics

Rating: 6 out of 10
Incentivized
May 22, 2018
Verified User
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
2 years of experience
Likelihood to Recommend
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

IBM is dead

Rating: 2 out of 10
Incentivized
March 07, 2018
Verified User
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
1 year of experience
Likelihood to Recommend
I'd rather use Google Analytics. If my team had the choice, we would use Google Analytics instead. Can't think of anything beneficial to keep us on IBM. The legacy UI is old and no longer supported by the support team, and the new UI is too buggy to depend on.

Disappointed

Rating: 1 out of 10
Incentivized
March 06, 2018
Verified User
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
1 year of experience
Likelihood to Recommend
It's tough to recommend IBM Digital Analytics in its current state over another tool like Google Analytics due to its incomplete and buggy nature.

Practical CXA

Rating: 7 out of 10
Incentivized
October 17, 2017
Likelihood to Recommend
  • As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
  • IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.

Unless you're looking for a complex site 'cash register,' don't waste your time

Rating: 2 out of 10
February 25, 2015
Verified User
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
2 years of experience
Likelihood to Recommend
It's better suited for sites where retail is the core of the site, but with that said, don't expect the tool to provide a holistic view on your multi-channel attribution pathways --- for this time of purview of your digital marketing blend we chose to develop our own, off-UI solution rather than paying IBM for additional modules to answer our mutli-channel questions.

IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice

Rating: 6 out of 10
Incentivized
February 04, 2015
SP
Stewart Pratt
Regional Director, Strategy and Analytics
MarketShare (Marketing and Advertising, 10,001+ employees)
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
5 years of experience
View profile
Likelihood to Recommend
It is best suited for clients/companies which are in 1) highly regulated industries, 2) industries with a high user base of IBM Digital Analytics allowing for opt-in to benchmarks, or 3) where other IBM products have been selected which can be used to secure pricing advantages for selecting IBM Digital Analytics.

IBM Digital Analytics, harness the Core of your Metrics

Rating: 9 out of 10
Incentivized
June 30, 2014
JG
J. G. Emile Daigle
Architect
Isobar (Internet, 1001-5000 employees)
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
5 years of experience
Likelihood to Recommend
What's your budget? Will you have someone on staff to monitor the dashboard to make use of the business intelligence this product will give you? Will you have someone on staff that can update your metrics implementation and reporting as your site evolves? This is an excellent product for a company ready to nurture their online key performance indicators as they evolve.

Honest Review of IBM Digital Analytics

Rating: 5 out of 10
Incentivized
June 27, 2014
Verified User
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
8 years of experience
Likelihood to Recommend
What is the planned use for the tool - high level information and direction or granular reporting to C-level? The tool struggles at times to provide granular reporting to meet the needs of C-level executives.

DA review

Rating: 8 out of 10
May 23, 2014
KH
Korey Hart
Digital Insights Analyst
PFSweb (Logistics and Supply Chain, 1001-5000 employees)
Vetted Review
Reseller
Coremetrics / IBM Digital Analytics (discontinued)
1 year of experience
Likelihood to Recommend
One great thing to ask when wondering if you need IBM Digital Analytics or not, is to ask what stage in the business life cycle is your company. If you are medium/big company I definitely recommend IBM Digital Analytics.

IBM Digital Analytics Review

Rating: 8 out of 10
May 22, 2014
JR
John Runyon
Analyst / Interactive Marketing Specialist
PFSweb (Logistics and Supply Chain, 1001-5000 employees)
Vetted Review
Reseller
Coremetrics / IBM Digital Analytics (discontinued)
3 years of experience
Likelihood to Recommend
IBM Digital Analytics is very strong from a retail eCommerce standpoint. It is an enterprise level tool, so I would not recommend this for smaller business' with smaller budgets. In the selection process, I would recommend reviewing what business questions your company really wants to answer from an analytics offering, and ensure the investment is worthwhile. IBM Digital Analytics data is leveraged by other tools in the product suite (like LiveMail and Digital Recommendations (formerly Intelligent Offer)), to get more personalized messages and product recommendations to the consumer, if you have a contract with IBM for those services. I would also highly recommend that any end users receive in-depth training on how to use the tool and set up reports, as the interface can take some getting used to.

A Review of IBM Digital Analytics

Rating: 7 out of 10
May 21, 2014
SP
Seth Poplaski
Web Analytics Implementation
PFSweb (Logistics and Supply Chain, 1001-5000 employees)
Vetted Review
Reseller
Coremetrics / IBM Digital Analytics (discontinued)
3 years of experience
Likelihood to Recommend
IBM Digital Analytics is well suited to large retail clients but there may be other more cost effective options for analyzing smaller content driven sites. Ask about the data retention policy and also about the Digital Data feeds if you will be interested in storing IBM data in your own data warehouse.

IBM Digital Analytics - it costs, but it is worth the investment.

Rating: 7 out of 10
May 19, 2014
Verified User
Vetted Review
Reseller
Coremetrics / IBM Digital Analytics (discontinued)
1 year of experience
Likelihood to Recommend
IBM Digital Analytics is very suited for large companies that need a lot of detailed information about the visitor journey and that need support. The price of the solution usually makes the difference compared to other solutions like Google Analytics. The fact that IBM offers support is one of the main strengths. Thus if the analytics solution is a key for the organization, I recommend IBM Digital Analytics as it is supported and if there is a problem, IBM has a SLA and a complete team to take over if there is a problem.

Think analysts, not their tools.

Rating: 9 out of 10
May 15, 2014
JM
Jim Moult
Sr Mgr., Digital Analytics
West Marine (Retail, 1001-5000 employees)
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
3 years of experience
View profile
Likelihood to Recommend
The implementation and support are substantially superior and cheaper than Adobe. Free Google has no support, of course, apart from blogs. There are some things that can be done easily in Adobe (if implemented well) that are hard or effectively impossible to do in the IBM UI -- such as page- or visitor- as opposed to visit-oriented metrics. The decision then is either to rely on a data warehouse and BI tools, or to decide that the value of such capabilities does not justify the added cost.

A Whole Lot of Brain, But Not Much Beauty

Rating: 5 out of 10
May 13, 2014
NG
Nathaniel Guralski
Marketing Associate
American Marketing Association (Banking, 201-500 employees)
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
1 year of experience
Likelihood to Recommend
I tend to stand neutral when discussing IBM with other employees or professionals. It can be a great tool to utilize, but it can be very difficult to navigate and sometimes feels a bit overloaded with bells and whistles. I feel it could be more beneficial to highlight the most used buttons, instead of having to dig and dig for what you really want.

Pricy Analytics tool but...

Rating: 6 out of 10
May 01, 2014
Verified User
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
3 years of experience
Likelihood to Recommend
Support, Implementation, How does this tool compare to other Web analytics tools ( what does this tool offers that other like GA (free) doesn't.

E-commerce is real strong point.

Rating: 8 out of 10
April 09, 2014
Verified User
Vetted Review
Verified User
Coremetrics / IBM Digital Analytics (discontinued)
2 years of experience
Likelihood to Recommend
As mentioned previously, I believe Explore should be bundled with the basic Coremetrics package. So, please negotiate this module as part of your global contract.
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