March 06, 2018
Score 1 out of 10
Overall Satisfaction with IBM Digital Analytics
It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive business decisions.
- It's relatively easy to export and schedule reports.
- The new UI has a simple and clean design.
- Currently, the new UI is extremely buggy for a beta release with simple features like deleting reports or renaming workspaces being absent.
- The transition from old to new has been rough especially with an absence of support at times.
- Date sorting is also frustrating when creating custom reports.
I think that Google Analytics does everything just a little bit better than IBM. I was brought in with IBM being so deeply integrated with existing systems that changing to another tool isn't viable at this time.