March 06, 2018


Anonymous | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User

Overall Satisfaction with IBM Digital Analytics

It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive business decisions.
  • It's relatively easy to export and schedule reports.
  • The new UI has a simple and clean design.
  • Currently, the new UI is extremely buggy for a beta release with simple features like deleting reports or renaming workspaces being absent.
  • The transition from old to new has been rough especially with an absence of support at times.
  • Date sorting is also frustrating when creating custom reports.
  • It's been our main analytics tool so it has a positive impact by default.
I think that Google Analytics does everything just a little bit better than IBM. I was brought in with IBM being so deeply integrated with existing systems that changing to another tool isn't viable at this time.
It's tough to recommend IBM Digital Analytics in its current state over another tool like Google Analytics due to its incomplete and buggy nature.