Good for small business, bad for start ups.
January 09, 2019
Good for small business, bad for start ups.
Score 3 out of 10
Vetted Review
Verified User
Software Version
Plus
Overall Satisfaction with Infusionsoft
Infusionsoft was used as the primary marketing automation, email marketing, and CRM system. Marketing and sales would use Infusionsoft daily. We would send emails, create landing pages and forms, and track sales within Infusionsoft. It addresses the issue of tracking and converting prospects into customers. It also addresses the problem of not needing a bunch of systems to accomplish these goals.
- All-in-one. Infusionsoft definitely simplifies some operational aspects by having marketing automation, CRM, and eCommerce in one place. No complex integrations to manage.
- The visual campaign builder is solid and fairly easy to use. Good for new marketing automation users.
- The landing page builder has made huge strides. It's not best-in-class by any stretch, but they have made some great improvements. You can build good LPs within Infusionsoft.
- The automation builder is very limited. While easy to understand and use, the criteria you can automate is lacking compared to other options in the market. Layering on multiple criteria (Ex: visits X page in the last Y days and has Z job title) can require some complicated decisions trees.
- The CRM is very, very rigid. You cannot hide fields or meaningfully adjust the layout. This leads to slow and overly complex user experiences for sales.
- Many competitors lack deliverability and general performance. Infusionsoft was an industry pioneer. I give them a lot of credit. But, that also means a lot of their tech is ancient (google: technical debt). No product can be perfect, but I noticed some alarming glitches.
- In the short-term, Infusionsoft saved money for me and a few clients. Less expensive than piecing together a full stack.
- Infusionsoft caused down-the-road complexity when the platform was outgrown, taking up unnecessary time.
- Infusionsoft helped track sales and provide sales reps with a measure of simplicity over old excel-based processes.
Infusionsoft is basically an old, cheap version of HubSpot. The products have high-level similarities but in execution aren't comparable. HubSpot isn't inexpensive, however.
ActiveCampaign is much stronger across marketing automation and CRM. The downside is they don't offer landing pages or eComm.
I initially went Infusionsoft because of the all-in-one simplicity and price combination. I don't think I made the right decision in hindsight.
ActiveCampaign is much stronger across marketing automation and CRM. The downside is they don't offer landing pages or eComm.
I initially went Infusionsoft because of the all-in-one simplicity and price combination. I don't think I made the right decision in hindsight.