Great Social Media Capabilities/ Average Company/Industry Research Tool
July 22, 2014

Great Social Media Capabilities/ Average Company/Industry Research Tool

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

InsideView for Sales

Overall Satisfaction with InsideView

InsideView is used as a research tool for salespeople to find information about prospects they are attempting to start a relationship with. It is also used as a source to generate lead lists of prospective clients. It is used to collect as much data on the prospects before the first phone is made or the first meeting is set up.
  • InsideView does a great job of showing you what prospective clients you know and how you are connected to them through their Connections piece.
  • Watchlists keep you informed about recent news and events of your clients and prospects.
  • The sync function is a great way to pull data from InsideView into your CRM system with just a simple click of a button.
  • Our company is dependent on utilizing SIC codes (Standard Industry Codes) and InsideView is bad at indexing companies by SIC code. There doesn't seem to be any strategy to increase their efforts of coding companies by SIC code.
  • Company search results for Canadian companies seem to be lacking. Our company operates in the US and Canada and the Canadian data is always hard to find or non-existant.
  • As our company did not fully utilize the social media aspect of InsideView, user adoption of the product was low.
CRM Sync capabilities, list building, Watchlists, Connections were the top features utilized by our users.
InsideView seems to be a stellar product for companies extremely involved in leveraging social media. The Connections and Buzz features are great for companies that want to invest in how their companies both utlitize their social media and view their prospect/client's social media. I think it is best used in a younger and more tech savvy industry.

I think it is less appropriate to use in an environment where it is used solely for company industry research. It only returns basic company and industry information. If a company is not going to utilize the social media aspects of InsideView, they are better off using a different product for just company/industry research information.