Read why Starmount uses InsideView every single working day
July 25, 2014

Read why Starmount uses InsideView every single working day

Dawn Kovach | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

InsideView for Sales

Overall Satisfaction with InsideView

Starmount is a software development company that helps retailers like Urban Outfitters to provide mobile technology to their sales associates. The sales department is the only department at the company that currently uses InsideView. We have to search out retailers that might want to move from traditional registers to mobile iphones and tables. The companies most likely to move into newer technologies are forward thinking companies. Not only does InsideView give names of these retailers and contacts names, it also provides the details we need to start a conversation. For example when we find that a CMO has recently blogged or spoken at a trade show about omni-channel, that is our in. When we hear that a retailers will be adding 100 stores in the next year, it allows us to talk to them about saving money on traditional registers vs mobile registers. It's all about the details that are provided about the companies and people.
  • Watchlists-we're able to create watchlists of retailers we're trying to sell. We have divided and tagged our prospects in Salesforce as Priority 1-2-3. The watchlists can be sent weekly or daily to Outlook and included are recent details about the particular retailers that are being watched. This helps me in keeping up with employee changes, job title changes, expanding operations, if they are outpreforming or underpreforming, etc.
  • Integration to Salesforce- Most of our work is logged in Salesforce. Since InsideView is integrated into Salesforce, when an account is brought up so is the InsideViews area which contains recent news, people that can be added to our database, and various information pertaining to the retailers.
  • Connections-When in a particular contact you are able to 'connect' to them through LinkedIn. Tweets and Facebook of individuals are also shown. When calling into a stranger it is important to get their attention. If you can name drop someone they know, or if you can congratulate them on an award you see they have won, or a new job position within a new company or see that they will be speaking at an event or trade show coming up, all this is what makes a call or email into someone different that just talking about features of the product you are trying to sell them.
  • Phone numbers- I find the phone numbers in InsideView are not always accurate
  • email address-Sometimes the email addresses are not accurate
  • Not at the company-I have found that InsideView has a person tagged as no longer with the company, when they are still there. It could be happening when they change their jpb title.
  • InsideView gives us a better opening statement to a total stranger.
  • Being able to congratulate or say something to a prospect about their company as soon as it hits the news, gives us credability.
Marketo is integrated to Salesforce so we needed InsideView to integrate to Salesforce.
My sales people can gather information quickly and keep track of groups of accounts easily.
How much further does InsideView go past the informaiton you can obtain through Hoovers, or other lead gen products.