InsideView a Decent Research Tool
Updated April 08, 2015
InsideView a Decent Research Tool
Score 7 out of 10
Vetted Review
Verified User
Software Version
InsideView for Sales
Overall Satisfaction with InsideView
We've found InsideView to be a good balance between industry-specific research sites (that have great info, but fewer companies profiled) and catch-all data aggregators (that have lots of unreliable or incomplete info). We really like the Family Tree function, which helps us determine ownership structures in large organizations. Since we do a lot of account-based marketing, this is crucial to tie leads to one another. Overall we find them to be great for organization research, and a secondary source for lead research (after LinkedIn and EtailInsights).
Pros
- Family Tree
- Salesforce Integration
- Lead Research
Cons
- Missing ecommerce metrics
- Data hygiene (especially for leads) is 50/50 (better than sum 3rd party sources, but sometimes outdated)
- It's one of several sources of research for new leads and domains.
- LinkedIn,Etail Insights,Data.com,Compete.com
It's not an either/or situation. We use all of the above sources and more for research, and InsideView stacks up somewhere in the middle.
Using InsideView
InsideView Implementation
- Implemented in-house
Comments
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