InsideView a Decent Research Tool
Anonymous | TrustRadius Reviewer
Updated April 08, 2015

InsideView a Decent Research Tool

Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

InsideView for Sales

Overall Satisfaction with InsideView

We've found InsideView to be a good balance between industry-specific research sites (that have great info, but fewer companies profiled) and catch-all data aggregators (that have lots of unreliable or incomplete info). We really like the Family Tree function, which helps us determine ownership structures in large organizations. Since we do a lot of account-based marketing, this is crucial to tie leads to one another. Overall we find them to be great for organization research, and a secondary source for lead research (after LinkedIn and EtailInsights).
  • Family Tree
  • Salesforce Integration
  • Lead Research
  • Missing ecommerce metrics
  • Data hygiene (especially for leads) is 50/50 (better than sum 3rd party sources, but sometimes outdated)
  • It's one of several sources of research for new leads and domains.
  • LinkedIn,Etail Insights,Data.com,Compete.com
It's not an either/or situation. We use all of the above sources and more for research, and InsideView stacks up somewhere in the middle.
Great functionality, but might not have all of the metrics needed if you have a very specific ideal client profile.

Using InsideView

Cost is a bit high for what's being offered, especially considering how narrow we focus our ideal client profile.

InsideView Implementation