True Multi-touch Marketing Analytics ARE Possible
Overall Satisfaction with InsightSquared Marketing Analytics
We use InsightSquared Marketing Analytics in direct integration with our Salesforce instance. It's our only marketing analytics and business intelligence tool. We use it in conjunction with our sales operations BI tool to provide our business with a complete, multi-touch, profile of our marketing and lead gen business results.
Pros
- Deep SQL capabilities
- Highly Customizable
- Good Integration Options
- Accurate Multi-touch Analytics
Cons
- Requires SQL knowledge to customize reports
- Visualizations are a little dated (although in the process of being updated)
- Ease of editing minor details of reports and dashboard
- No dashboard-wide updates
- Adjusted our business reviews to better represent marketing ROI
- Increased the timeframes we could accurately report on (up to 2+ years now)
- Completely new executive leadership team dashboards
Do you think Mediafly delivers good value for the price?
Yes
Are you happy with Mediafly's feature set?
Yes
Did Mediafly live up to sales and marketing promises?
Yes
Did implementation of Mediafly go as expected?
Yes
Would you buy Mediafly again?
Yes
Comments
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