Awesome tool for Marketing and Design :)

ION allows for the user (regardless of background) to see every detail in regards to reaching and usage. The UI allows for a very clean and simple break-down, which, like the design features, is easy to read for those of different backgrounds. We have also been able to test between different layouts and other design elements in a way that, again, those of other backgrounds can easily decipher and make changes on, depending on the results (personally, I am of a design background and know nothing of statistics, but being able to see statistical graphs and visual representations of what works and what doesn't allows for me to make the needed changes). If a business needs something very customized, I do not think it's wise to use ION as it's difficult to make custom layouts as mostly everything is based on a gridded design system and/or template.