Kapost powers our content
May 18, 2018

Kapost powers our content

Scott Barker | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Kapost

Plain & simple: we use Kapost to plan, create, curate, manage and disseminate all of our customer-facing marketing content across our enterprise. It'sour go-to content repository for all of our sales reps and they can access it through SFDC - ensuring they have the most up-to-date customer-facing collateral.
  • Create workflows for various projects and task categories (whitepaper creation, trade show, etc.) that make sure you don't miss a critical step in any marketing initiative.
  • Profiles our content archives, ensuring we have the right mix of content for all of our key personas, in each stage of the buying cycle.
  • Reliable and easy to access repository of content for all of our sales reps. They rely heavily on it because it's trustworthy, accurate and easy to use.
  • There are some advanced tools out there that we've evaluated that have some slick sales enablement features, ML-powered tagging & embedded web features that encourage binge-consumption of content on your website, but they overlap with Kapost as a 'repository' so it doesn't make sense to have both. I'm really hoping Kapost invests in adding these kinds of features to their roadmap.
  • Better visibility into your whole content inventory.
  • Easier for sales to find and use relevant content.
  • Easy to manage and monitor progress in the content creation process.
  • As with any workflow /project management tool, the project management adds another layer of work, but it's worth it.
I've used basic tools like SharePoint in the past as a content repository, but it's not user friendly, not well organized, hard to manage and not well-suited for marketing content (version control issues, etc. ). Get a dedicated tool!
Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.

Upland Kapost Feature Ratings

Ideation
7
Approval workflows
10
Content collaboration
9
Content calendar
8
Content hub
10
Forms / Gated content
Not Rated
Content distribution
7
Content automation
Not Rated
Audience profiling and targeting
9
Closed-loop tracking and reporting
9
Content performance analytics
8
Campaign optimization dashboard
Not Rated