Item: Kapost
Rating: 9
Author: Jim MacLeod

Use Cases and Deployment Scope

Kapost has become the central nervous system of our marketing team. All marketing projects flow through Kapost. This enables our team to see everything that everyone else is working on and it ensures we're working on the right projects. Some other teams (sales enablement, channel sales) are using different parts of the platform.

Pros and Cons

Kapost keeps track of our process steps.
Kapost acts as our centralized source for content (DAM).
Using the Kapost calendar means that everyone can see what projects are coming up.

In the process workflow, recognizing dependencies could help.

Return on Investment

Kapost streamlined a lot of different processes across marketing.
We hope that people are finding assets they need rather than requesting new ones get created.
Having a central location for assets has helped to prevent outdated documents from appearing in different locations.

Alternatives Considered

Workfront

Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.

Support Rating

Our most recent reps at Kapost have always been right there to help answer questions we may have. They were dedicated to our success and the ongoing adoption of the platform.

Key Insights

Do you think Kapost delivers good value for the price?

Yes

Are you happy with Kapost's feature set?

Yes

Did Kapost live up to sales and marketing promises?

Yes

Did implementation of Kapost go as expected?

Yes

Would you buy Kapost again?

Yes

Other Software Used

Slack, Box, Wistia

Likelihood to Recommend

Kapost is perfect for teams that are growing and need to implement a system that tracks projects across different areas of marketing. It's also great for larger companies that need quick access to marketing and sales materials. Companies with small teams probably would not get the full value of the platform.

Great for content operations

Overall Satisfaction with Kapost