- Create workflows for various projects and task categories (whitepaper creation, trade show, etc.) that make sure you don't miss a critical step in any marketing initiative.
- Profiles our content archives, ensuring we have the right mix of content for all of our key personas, in each stage of the buying cycle.
- Reliable and easy to access repository of content for all of our sales reps. They rely heavily on it because it's trustworthy, accurate and easy to use.
- There are some advanced tools out there that we've evaluated that have some slick sales enablement features, ML-powered tagging & embedded web features that encourage binge-consumption of content on your website, but they overlap with Kapost as a 'repository' so it doesn't make sense to have both. I'm really hoping Kapost invests in adding these kinds of features to their roadmap.
- Visibility -- it's easy to see a project's progression and find materials already completed. Users can access all content in one place and a dashboard shows all tasks assigned to you that still need completed. Materials are easy to search, with a variety of filter categories to show only what you need and want to see.
- File management -- It's easy to upload and save all materials for a project. Access to recent projects can easily be found via the dashboard. Organization is key!
- Communication -- working and communicating with others is easy with the ability to email users outside of Kapost from within the system, as well as communicate with reviewers and content managers via a text-message like format.
- Organization -- unless a standardized naming convention for files is in place, large dumps of content can easily get 'lost' if not organized in a standardized manner for everyone involved.
- Email functionality -- when emailing to non-Kapost users, a proper email system with formatting options would be nice. Currently, once it sends the email out, the copy tends to all run together versus the paragraphs I initially start out with.
- Navigation -- some navigation windows could use either a drop down box or larger box to include more content. Scrolling can be difficult and a bit cumbersome in a tiny box that only shows 2-3 lines of content.
- Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
- Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
- Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
- Updating custom fields: Some time in the past few months, we had added new options under a certain custom field and had named them "New -- namehere," to alert our Kapost users to the new tags so they wouldn't just skim over them. We thought we could eventually just delete the "New" part. But when we went in to do that, it treated it as a whole new custom field, forcing us to retag a whole slew of content. It would be nice if you could *edit* custom field names, not just add and delete them.
- Search functionality: This is probably the biggest problem. It's obviously very useful to be able to keyword search, but the Kapost search algorithm only seems to work if you write your search term in order and verbatim. e.g. "Orlando Zoo animals" will not pick up content called "Orlando animals."
- Submit button: When you create content, there's a "submit" button and a "publish" button at the top right of the screen. I have no idea what the "submit" button does. We usually just hit it to make it go away. I'm not sure if it provides any sort of functionality. The pages in Kapost autosave every few seconds, so it doesn't seem to be a save feature. If it doesn't actually do anything, they should probably remove it.
- Setting up and scheduling tasks for individuals across department functions. Everyone is now aware of what they need to do, and when it is due.
- Kapost enables its users to see what the whole team is working on. So even though I may not be assigned to a particular project, I can discover ideas that may be relevant for me, and we do not have to worry about duplicating efforts.
- Eventually, Kapost will let us publish content straight from the platform, which will be a huge time-saver.
- I'd love to see an App. I work remotely, and I am on the road often, so just being able to quickly see the status of a project would be helpful.
- Publishing. This will come, but I'd like to see more options to publish to the web.
- Cleaner UX.
- Kapost has a great workflow function that keeps everyone on track with notifications and specific settings per content type.
- Kapost is great for allowing teams to communicate with each other and see the same items everyone is working on.
- Kapost has great customer service, and items we suggest have been implemented into the system.
- The calendar function is very confusing, and no one uses it at our company.
- There needs to be some sort of smart task feature that, after putting in some settings, it will know what the lead time is for a project based on the content type.
- There should be reminder notifications beyond the one initial reminder or overdue email that comes in. It should badger the person until they complete their step or change the workflow. This would ensure that things don't fall through the cracks, and the amount of Kapost babysitting would be less.
- The calendar is a great way to visualize and plan upcoming content publication.
- Workflow for content production, review and publication is easy to use an effective.
- Setup is fairly straightforward.
- Support has been excellent.
- The solution handles multiple content types well.
- Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
- System performance is somewhat slow.
- Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
- Sets you up with a strategist. You are able to be in constant communication through Kapost with your strategist and send one another working proofs and comments.
- Unity - it has made all our email campaigns have a similar look and feel. Kapost has shown results on the appropriate amount of images to use and the type of language that works.
- Stay on track - each person is notified when the role before theirs is complete so they know when it is their turn to act upon something.
- Strategist - in some ways it feels that those behind Kapost are good at coming up with a plan and implementing it but do not have a design background. We worked with a design team in the past so we can get frustrated with this.
- Time zone differences. Whomever the strategist is, it would be better if we worked similar time zones versus having to wait several hours to communicate and get immediate fixes.
- A great tool for multiple projects occurring at the same time. The company I worked with had over 20 to 30 projects going on at the same time.
- With Kapost it is much easier to keep track of your tasks and see when content goes live.
- Being able to see overall content engagement across channels and quickly measure what is working and what is not is fantastic.
- There are improvements that could be made to the insights component of Kapost. It would be helpful to have more custom ways to view the data.
- Sometimes it's slow and there could be more links from section to section. I would like to be able to easily get back to the campaign page from each individual asset.
- The platform could have stronger social media publishing options and better campaign tracking views, but we used other tools for those purposes.
- It has a nice calendar feature that is color coded based on content, easy to move items around, and makes scheduling content a breeze.
- It integrates well with most social media platforms.
- It is pretty good at helping to create and organize campaigns.
- When I used the product, it was fairly new and there were always glitches.
- The content curation feature was clumsy and didn't work the way it was presented.
-scale the production of content with consistent workflows by content type
-organize and manage that content by utilizing custom fields and metadata tagging
-publish content to a variety of channels from one single platform
It addresses problems around scale, management, organization, and consistent user experience.
- Creation of custom fields to organize and "tag" your content in a way that works best for your organization
- Integrations with key platforms: Marketo, Salesforce, Wordpress, social channels
- Custom reports to let you play with data, perform content gap analyses, inventories, etc.
- No bulk tagging. We have several custom fields with picklists that I'd really like to bulk tag to.
- Occasional bugs can be frustrating; Sometimes a feature functionality doesn't make sense even when Support explains Product's "logic" for building it the way they did (can feel like they don't always truly understand the user perspective or even the field of content management).
- "Collaborative" editing capabilities severely lacking.
-Not well suited for organizations without a dedicated content person to own, manage, and maintain the platform (similar to a Salesforce admin or data analyst/content manager).
Kapost Scorecard Summary
Feature Scorecard Summary
Kapost is a B2B Marketing Operating System that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aims to align teams, tools and channels, so users can effectively plan, execute, distribute and analyze content and campaigns across the buyer’s journey.
Kapost Support Options
|Video Tutorials / Webinar|
Kapost Technical Details