Okay for tracking purposes
February 02, 2017

Okay for tracking purposes

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Software Version

Kenshoo Social

Overall Satisfaction with Kenshoo Infinity Suite

Used by a department - social. We use Kenshoo to manage bulk social ads implementations and automatically append tracking to our ads.
  • Append tracking automatically - once the tracking parameters are set in place, you do not have to manually ad tracking to ads.
  • Saving personas are very helpful, it is saving an audience that you can reuse, so you don't have to recreate it each time you want to use an audience.
  • Lag time in functionality makes tasks that should quick and easy take two times longer than it should.
  • The fee to use the program is much higher than the value we get out of it.
I have not explored other platforms.
Kenshoo is not appropriate for making minor changes or alterations to campaigns. If you want to track your ads without having to append your ads manually then it is appropriate.

Skai Feature Ratings

Ad campaign creation
4
Ad deployment
4
Display advertising
Not Rated
Ad display and retargeting segmentation
Not Rated
Sequence targeting
5
Data Transfer
Not Rated
DSP integration
Not Rated
Ad dashboards
2
Ad performance reports
3
Ad conversion tracking
3
Ad attribution reporting
Not Rated
Cross-channel ad management
Not Rated
Ad forecasting and optimization
Not Rated