Item: Khoros Marketing
Rating: 6
Author: Stephen Hodson

Use Cases and Deployment Scope

We use Khoros to upload LinkedIn posts and it is a daily excercise. We use the calendar to plan the timings of our mailings. We also have several approvers in the USA who approve before we launch. We upload video and imagery and produce both business and internal/employee posts.

Pros and Cons

Timing of posts
Easy logon
Nice visuals

Really difficult to add a header
Dont like how I have to link to an image file rather than posting it.
Hard to alter the next

Return on Investment

Help us see what people want to read
Gives us a social media presence although we have other avenues
Allows for better planning

Customer Support

Not to my knowledge - I believe it was a tool selected a while ago.

Brand Management with Khoros

Only via the approval system - but the posts already go through compliance before being entered into Khoros

Scalability

We are already a large business

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Not sure

Are you happy with Khoros Marketing's feature set?

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?

Alternatives Considered

I'm not part of the selection process

Likelihood to Recommend

As a new user - I think it is not very intuitive and training was required twice. In my opinion, the system could be a lot easier to use and I have found it very difficult. Getting use to it now but you really need to make adding headers and images easier. The approval process is also slow but I think this is more of an internal issue.

Review of Khoros

Modules Used

Overall Satisfaction with Khoros Marketing