Great at de-anonymising website visitors (on the company level)
July 03, 2024

Great at de-anonymising website visitors (on the company level)

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lead Forensics

We use it to de-anonymise the visitors to our website. The company names that aren't our current customers, we would then use our credits to find the right stakeholder for us to then feed into our prospect funnel.

Pros

  • De-anonymise website visitors
  • Provides clean contacts
  • Customer service

Cons

  • Month-long dashboard views (current max. is 14 days)
  • Ability to edit filter names
  • Around 70% of our website visitors are identified (on the company level)
  • A majority of the companies that we end up wanting to pursue have relevant contact information
The interface is fairly intuitive, albeit a bit outdated. From the get-go (before my CSM gave me the tour), I figured out what data to get from which page and I built my own dashboard without issues.

Do you think Lead Forensics delivers good value for the price?

Yes

Are you happy with Lead Forensics's feature set?

Yes

Did Lead Forensics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Lead Forensics go as expected?

I wasn't involved with the implementation phase

Would you buy Lead Forensics again?

Yes

For us, the system has done really well in identifying 70% of our website traffic. The ability to filter the visitor list has been great in ensuring that we don't fall into analysis paralysis with the number of companies that have been seen to visit our site!

The interface could do with a bit of updating, but everything is fairly intuitive regardless.

Also, in my personal experience, it seems like Lead Forensics has listened to user reviews and drastically improved their customer service. My Customer Success Manager, [...], is an absolute gem. He's super friendly and has been very supportive in getting me up to speed with the system since picking up our account.

Lead Forensics Feature Ratings

Web Analytics
8.6
Traffic Reporting
8
Lead Conversion Tracking
9
Behavior Analysis
9
Bounce Rate Measurement
7
Pageview Tracking
10
Event Tracking
9
Reporting in real-time
7
Referral Source Tracking
10
Customizable Dashboards
8

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