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November 05, 2020
We use Lead Forensics across our organization and it helps solve what companies are visiting our website. That way, if we are targeting a certain company after sending them an email or marketing material, they click on any of our links in our signature we would know they looked at our website
- Lets you know [who] looked at your site.
- Gives you contacts for that company right through [their] tool.
- Also know analytics about the person looking at your site.
- Have to pay for additional credits to get contact info.
- Doesn’t give you personal site lookups.
- You don’t know who at the company visited your site.
December 11, 2020
We signed up with Lead Forensics with the promise of identifying leads from visitors on our website. While this is true, it's a fraction of our visitors for one thing, and the information they supply is no better than a simple Google search. Not to mention since there is zero personal detail about who visited the site, if it's any degree of sizable organization it's entirely useless since you have to go through the entire cold process anyway.
- Selling you the tool
- Over-promising and under-delivering
- High pressure sales tactics
- Locked-in contracts at an extremely high price for the "value"
- Horrible customer service
October 04, 2019
We utilize Lead Forensics as a tool to capture new leads through our website. We have the ability to see who is coming to the site and reach out to them if we believe they may be a viable client. We could probably utilize more of the tools, but do take advantage of the daily reporting. We predominantly use it through our sales department, though it has only been partially adopted with moderate success.
- Identify leads coming to the website.
- Ability to see staff within the company.
- Daily reporting.
- It can only give you company, not the individual who came to your site.
- It can require additional funds to get company information.
- Hasn't generated the type of results we were hoping for.
December 20, 2019
We are using Lead Forensics for sales and marketing insights into website visits.
- Enabling notifications and trigger reports
- Enabling list uploads by account owner/user
- Seems to have a robust data set for matching visitors
- Definitely, editing account ownership could be easier. Right now I have to re-upload all new lists.
- Salesforce integration is good, could there be an improvement?
July 22, 2019
We use Lead Forensics to track visitors on our website. It captures information of visitors if available and we can contact them by finding them in our database. We also can see when clients are on the site, and I get a report as they are on it in real time so my sales team can reach out to them and see what they need.
- The information is detailed & you get a lot of it
- Tagging of people on the site, makes it easy to search and report
- Pages viewed- this helps you see where they spend the most time and gives you a reason to follow up
- Tracking, it doesn't track every visitor and sometimes our numbers don't match our visitor count
- The real time notifications, I wish on the interface you can see if they are currently on the site in live time
- Accuracy, sometimes I think the business may be different then what it says. You can let them know but the time I did they said it was right
May 24, 2019
We use Lead Forensics for our entire organization. Lead Forensics allows us to see which companies are demonstrating an interest in our website. This is particularly helpful because website traffic contains a mix of visitors. The volume of visitors can be misleading because the mix may not be primarily customers. We have found we get a lot of traffic from vendors.
- Identifies which companies visit your website.
- Allows you to rate companies who visit.
- Provide insights on companies who visit.
- The contact information for companies who visit must be purchased separately.
- This tool catches, therefore if you do not have significant web traffic, it will not be very useful.
November 12, 2018
We are using it in marketing to discover and deanonymize engaged accounts on our website so we can take appropriate action afterward. [We are] Segmenting them based on pages viewed and putting them into a marketing initiative after we get general contact information for job titles we normally work with at these companies.
- They do a good job of the actual deanonymization of the accounts and putting it into an easy to filter view
- It is nice to be able to see the pages visited by the particular companies and how much time the were on each page.
- They make it fairly easy to tag/segment groups that are visiting the website.
- I wish the process could be a little more automated somehow. Right now it is more manual, at least in our process, to aggregate the accounts and segment accordingly.
- It seems more geared towards sales, rather than marketing. We are struggling a little to use this at scale, but it could be where we are in maturity of using the product.
May 09, 2018
We used Lead Forensics to augment Google Analytics. We're a high dollar low volume seller and broad demographics aren't as important as the company-specific information. Lead Forensics let us know what companies were considering our technology perhaps even before they reached out and contacted us. Customers typically research longer and contact later in the selling process than years before so this type of information is valuable to us.
- Good website
- Great e-mail alerts so you don't always have to remember to log in to the website
- Good customer service
- The educational webinars could be more than "used car" sales techniques
- A bit pricey with some cheaper alternative out there now
- If you have multiple domains you'll pay a lot
Lead Forensics was used primarily by a smaller group that was responsible for generating leads in our organization. We were able to generate really solid leads, along with their contact information. After an email marketing campaign, it was great to see who clicked through the campaign and what specifically they were looking at.
- It was incredible to see who is visiting your website and what they're looking at!
- Lead Forensics did a great job almost "training" us on the best way to use the information and how to be tactful when reaching out to leads.
- The interface was very user-friendly and provided an easy way to take the leads and delegate them to the sales team.
- The product was a little bit pricey.
- Some of the leads still required some legwork to get contact information on your leads.
- At times, the sales staff seemed very pushy. Used-car-salesman-like.
We intended to use it to identify leads to our site from larger organizations who don't contact us. It is only used by the sales team. It addresses the problem of leads not self-identifying.
- Providing name and info on large companies who visit our site
- Goal based tagging for site visitors
- User-customized filtering for leads
- They charge for looking up specific people at companies
- Companies in coworking spaces are essentially anonymous
- Really only useful if you are targeting larger businesses
- Not a great integration with Infusionsoft
February 10, 2017
Lead Forensics helps us see who is looking at our website. This is useful so we can target those companies but also so that we can stay ahead of the trends in the industry and target similar business when we notice a pattern.
- Capturing visitor data (pages, length of time spent, etc)
- Sell their product
- Must pay additional for actual contact information
- Unethical billing practices
- Lots of wasted time training on the same things over and over which aren't of actual use
We are using Lead Forensics in our marketing, sales, and demand generation team for the purpose of lead generation, ABM insights, and website optimization. By gathering account visit insights we can better measure website activity at an account level, helping us to narrow our prospecting focus.
- Accurate account level detail and information provided
- Real-time insights so we can make decisions quickly
- Easy to use interface for faster adoption
- Collect more account information like revenue and SIC code for targeting purposes
- Integration with Eloqua
- More advanced reporting on Web analytics
Lead Forensics Scorecard Summary
What is Lead Forensics?
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.
Categories: Web Analytics
Lead Forensics Video
Lead Forensics: How it works
Lead Forensics Technical Details
| Operating Systems: | Unspecified |
|---|---|
| Mobile Application: | No |