Lead Forensics Reviews

29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Do you work for this company? Manage this listing

Overall Rating

Reviewer's Company Size

Last Updated

By Topic




Job Type


Reviews (1-10 of 10)

Anonymous | TrustRadius Reviewer
December 20, 2019

Happy Customer's Review of Lead Forensics

Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using Lead Forensics for sales and marketing insights into website visits.
  • Enabling notifications and trigger reports
  • Enabling list uploads by account owner/user
  • Seems to have a robust data set for matching visitors
  • Definitely, editing account ownership could be easier. Right now I have to re-upload all new lists.
  • Salesforce integration is good, could there be an improvement?
B2C environments may not recognize value in the company name reports, but they could see value in the page visits - also available in Google Analytics.
Read this authenticated review
Karissa Gregor | TrustRadius Reviewer
July 22, 2019

Lead Forensics is a good solution

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Lead Forensics to track visitors on our website. It captures information of visitors if available and we can contact them by finding them in our database. We also can see when clients are on the site, and I get a report as they are on it in real time so my sales team can reach out to them and see what they need.
  • The information is detailed & you get a lot of it
  • Tagging of people on the site, makes it easy to search and report
  • Pages viewed- this helps you see where they spend the most time and gives you a reason to follow up
  • Tracking, it doesn't track every visitor and sometimes our numbers don't match our visitor count
  • The real time notifications, I wish on the interface you can see if they are currently on the site in live time
  • Accuracy, sometimes I think the business may be different then what it says. You can let them know but the time I did they said it was right
It is a costly solution but well worth the money because of the details and information. We used others in the past but switched because it links with WIX. Sometimes I feel as if it is not capturing all our web traffic simply because it doesn't even track when our business is using it. It is good for some leads but I think there can be more it is missing.
Read Karissa Gregor's full review
Travis Brown | TrustRadius Reviewer
October 04, 2019

Good software for large companies

Score 5 out of 10
Vetted Review
Verified User
Review Source
We utilize Lead Forensics as a tool to capture new leads through our website. We have the ability to see who is coming to the site and reach out to them if we believe they may be a viable client. We could probably utilize more of the tools, but do take advantage of the daily reporting. We predominantly use it through our sales department, though it has only been partially adopted with moderate success.
  • Identify leads coming to the website.
  • Ability to see staff within the company.
  • Daily reporting.
  • It can only give you company, not the individual who came to your site.
  • It can require additional funds to get company information.
  • Hasn't generated the type of results we were hoping for.
If you have a large sales team who is always looking for any lead possible, Lead Forensics may be for you. If you have a moderate to small size business that isn't interested in cold calling every visitor and you don't get a lot of traffic to your site, this may not be the ideal solution for you. Additionally, as GDPR migrates to the United States, the amount of data available will be less and less.
Read Travis Brown's full review
Scot Armstrong | TrustRadius Reviewer
May 24, 2019

Lead Forensics is a great tool to connect you with potential customers

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Lead Forensics for our entire organization. Lead Forensics allows us to see which companies are demonstrating an interest in our website. This is particularly helpful because website traffic contains a mix of visitors. The volume of visitors can be misleading because the mix may not be primarily customers. We have found we get a lot of traffic from vendors.
  • Identifies which companies visit your website.
  • Allows you to rate companies who visit.
  • Provide insights on companies who visit.
  • The contact information for companies who visit must be purchased separately.
  • This tool catches, therefore if you do not have significant web traffic, it will not be very useful.
Well suited for heavy web traffic seeking your content. Not suited as well for companies who do not have significant web traffic. The tool is very well positioned by its sales team and very well supported by the support team. We love the tool and would recommend to the right users.
Read Scot Armstrong's full review
Devin Ellis | TrustRadius Reviewer
November 12, 2018

Accurate deanonymization tool, but trying to figure out how to scale for marketing

Score 7 out of 10
Vetted Review
Verified User
Review Source
We are using it in marketing to discover and deanonymize engaged accounts on our website so we can take appropriate action afterward. [We are] Segmenting them based on pages viewed and putting them into a marketing initiative after we get general contact information for job titles we normally work with at these companies.
  • They do a good job of the actual deanonymization of the accounts and putting it into an easy to filter view
  • It is nice to be able to see the pages visited by the particular companies and how much time the were on each page.
  • They make it fairly easy to tag/segment groups that are visiting the website.
  • I wish the process could be a little more automated somehow. Right now it is more manual, at least in our process, to aggregate the accounts and segment accordingly.
  • It seems more geared towards sales, rather than marketing. We are struggling a little to use this at scale, but it could be where we are in maturity of using the product.
I think Lead Forensics works a little better as a sales enablement tool, rather than a marketing lead generation tool. There is good data a particular salesperson/BDR could pull that might be helpful, or at least pursue companies that are engaged.

I would recommend having a display ad vendor in place, or have social ads ready, that could help target the companies that are de-anonymized to help determine the buying committee and gain opt-ins to target with emails.

I would also recommend making sure you have the people/processes in place to manage this, as I previously mentioned, the process seems more manual, at least at the level of our contract.
Read Devin Ellis's full review
Doug Mancosky | TrustRadius Reviewer
May 09, 2018

Great at what it does, but not the cheapest

Score 8 out of 10
Vetted Review
Verified User
Review Source
We used Lead Forensics to augment Google Analytics. We're a high dollar low volume seller and broad demographics aren't as important as the company-specific information. Lead Forensics let us know what companies were considering our technology perhaps even before they reached out and contacted us. Customers typically research longer and contact later in the selling process than years before so this type of information is valuable to us.
  • Good website
  • Great e-mail alerts so you don't always have to remember to log in to the website
  • Good customer service
  • The educational webinars could be more than "used car" sales techniques
  • A bit pricey with some cheaper alternative out there now
  • If you have multiple domains you'll pay a lot
Much of the information duplicates stuff you can get for free from Google. The real magic here is getting the company names. Now it's not going to give you a specific person or a specific department, it's still up to you to do some old-fashioned sales through LinkedIn and the such to make a connection.
Read Doug Mancosky's full review
Annie Koelker | TrustRadius Reviewer
March 14, 2018

Fascinating technology!

Score 10 out of 10
Vetted Review
Verified User
Review Source
Lead Forensics was used primarily by a smaller group that was responsible for generating leads in our organization. We were able to generate really solid leads, along with their contact information. After an email marketing campaign, it was great to see who clicked through the campaign and what specifically they were looking at.
  • It was incredible to see who is visiting your website and what they're looking at!
  • Lead Forensics did a great job almost "training" us on the best way to use the information and how to be tactful when reaching out to leads.
  • The interface was very user-friendly and provided an easy way to take the leads and delegate them to the sales team.
  • The product was a little bit pricey.
  • Some of the leads still required some legwork to get contact information on your leads.
  • At times, the sales staff seemed very pushy. Used-car-salesman-like.
Lead Forensics is great if you've got a robust website that is highly integrated into the rest of your marketing. It was helpful for our company, and I can see a use for our clients. However, a larger budget is critical, because I think it would best work in combination with other marketing efforts.
Read Annie Koelker's full review
Jim Hohl | TrustRadius Reviewer
August 09, 2017

Good for large companies only

Score 2 out of 10
Vetted Review
Review Source
We intended to use it to identify leads to our site from larger organizations who don't contact us. It is only used by the sales team. It addresses the problem of leads not self-identifying.
  • Providing name and info on large companies who visit our site
  • Goal based tagging for site visitors
  • User-customized filtering for leads
  • They charge for looking up specific people at companies
  • Companies in coworking spaces are essentially anonymous
  • Really only useful if you are targeting larger businesses
  • Not a great integration with Infusionsoft
I would recommend it to companies targeting larger businesses. If your ideal client is solopreneurs, start-ups in coworking spaces, or anyone else who would not have their own IP block, this is not useful. However even for larger businesses, unless you know exactly who inside the company is visiting, it's not super helpful.
Read Jim Hohl's full review
Ginger Davis | TrustRadius Reviewer
February 10, 2017

Shady billing/business practices

Score 1 out of 10
Vetted Review
Verified User
Review Source
Lead Forensics helps us see who is looking at our website. This is useful so we can target those companies but also so that we can stay ahead of the trends in the industry and target similar business when we notice a pattern.
  • Capturing visitor data (pages, length of time spent, etc)
  • Sell their product
  • Must pay additional for actual contact information
  • Unethical billing practices
  • Lots of wasted time training on the same things over and over which aren't of actual use
I wouldn't recommend them despite believing that they have a good product. Unethical business practices overshadow their product.

Although they provide a pretty neat service, the company is pretty unethical. Last fall, they convinced me to sign a contract with them for my small business after lots of negotiation. When they sent over the paperwork for me to sign regarding the bank draft, I noticed it had an amount different than what we had agreed upon, so I didn't sign and contacted my salesman; he said if I didn't want to sign it first and let them correct it later, he would send another. The second one was completely blank and they wanted me to sign my authorization and they'd fill in amounts after I signed and returned to them; I of course refused because blank is even worse than an incorrect yet known amount and they acted like I was crazy for doing so. Eventually they sent the correct amount and I signed.

Fast forward about three months. I'm in the process of changing banks. I contacted them to let them know that the account they would draft from monthly was changing and provided the new routing and account number. When I noticed a draft from my "old" account a couple of days later, I chalked it up to them not having enough time to make the change and assumed it would be switched before the next draft; however, when I reconciled, I realized that they were able to get that new account info into play nearly immediately and drafted BOTH the new and old accounts. I reported this and even though it only takes about 24 hours to CHARGE you, it's been a week and counting and CREDITING for their "mistake" is taking far longer. It's resulted in three overdrafts which they take no responsibility for other than to say they're sorry.

My advice is to find another company that offers this service and do business with someone reputable. I hate that I'm under contract with these crooks.
Read Ginger Davis's full review
Anonymous | TrustRadius Reviewer
August 01, 2017

Lead Forensics is a must see

Score 7 out of 10
Vetted Review
Verified User
Review Source
We are using Lead Forensics in our marketing, sales, and demand generation team for the purpose of lead generation, ABM insights, and website optimization. By gathering account visit insights we can better measure website activity at an account level, helping us to narrow our prospecting focus.
  • Accurate account level detail and information provided
  • Real-time insights so we can make decisions quickly
  • Easy to use interface for faster adoption
  • Collect more account information like revenue and SIC code for targeting purposes
  • Integration with Eloqua
  • More advanced reporting on Web analytics
For ABM strategies and web optimization measurement, it could be useful because of the account based insights it provides. It is not that useful if you don't have a lot of web traffic and need to know exactly who the people are that are visiting.
Read this authenticated review

About Lead Forensics

UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.
Categories:  Web Analytics

Lead Forensics Technical Details

Operating Systems: Unspecified
Mobile Application:No