TrustRadius
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.https://dudodiprj2sv7.cloudfront.net/product-logos/w3/Wr/D2D8SGHO8DV9.pngLead ForensicsAccurate deanonymization tool, but trying to figure out how to scale for marketing2018-11-13T01:30:19.452ZWe are using it in marketing to discover and deanonymize engaged accounts on our website so we can take appropriate action afterward. [We are] Segmenting them based on pages viewed and putting them into a marketing initiative after we get general contact information for job titles we normally work with at these companies.,They do a good job of the actual deanonymization of the accounts and putting it into an easy to filter view
It is nice to be able to see the pages visited by the particular companies and how much time the were on each page.
They make it fairly easy to tag/segment groups that are visiting the website.,I wish the process could be a little more automated somehow. Right now it is more manual, at least in our process, to aggregate the accounts and segment accordingly.
It seems more geared towards sales, rather than marketing. We are struggling a little to use this at scale, but it could be where we are in maturity of using the product.,7,So far we are working on generating an ROI. We did not accurately estimate the time and processes needed to manage the software and processes.
It is interesting to see which companies are engaging in our site that we did not know about, so there is a knowledge ROI there. Just need to figure out better execution to turn it into revenue.,,MarketoDevin EllisGreat at what it does, but not the cheapest2018-05-09T18:28:05.444ZWe used Lead Forensics to augment Google Analytics. We're a high dollar low volume seller and broad demographics aren't as important as the company-specific information. Lead Forensics let us know what companies were considering our technology perhaps even before they reached out and contacted us. Customers typically research longer and contact later in the selling process than years before so this type of information is valuable to us.,Good website
Great e-mail alerts so you don't always have to remember to log in to the website
Good customer service,The educational webinars could be more than "used car" sales techniques
A bit pricey with some cheaper alternative out there now
If you have multiple domains you'll pay a lot,8,Proactively reach out to customers before they reach out to you
On long sales cycles, you know when current customers have activity on your site
Prepared for customers before they reach out to you,Google Analytics,FreeConferenceCall.com, GoToMeeting, Insightly,No,Product Features,I'd look at several of the cheaper alternatives that are out there and see how inferior they really are given the dramatically lower price point.Doug MancoskyFascinating technology!2018-03-14T21:22:50.762ZLead Forensics was used primarily by a smaller group that was responsible for generating leads in our organization. We were able to generate really solid leads, along with their contact information. After an email marketing campaign, it was great to see who clicked through the campaign and what specifically they were looking at.,It was incredible to see who is visiting your website and what they're looking at!
Lead Forensics did a great job almost "training" us on the best way to use the information and how to be tactful when reaching out to leads.
The interface was very user-friendly and provided an easy way to take the leads and delegate them to the sales team.,The product was a little bit pricey.
Some of the leads still required some legwork to get contact information on your leads.
At times, the sales staff seemed very pushy. Used-car-salesman-like.,10,In the end, we canceled our subscription, however, we had a couple solid leads from our use. We reached out to those clients. We didn't generate actual business, but at least we're on their radar.
In general, we have a better understanding of the marketing capabilities Lead Forensics can offer us. They provided us all of the tools we'd need to be able to recommend it to our clients.
We were able to see the effects of our marketing and learn from their successes of different tactics.,Google Analytics,Google Analytics, Adobe Photoshop, Adobe Illustrator CCAnnie KoelkerGood for large companies only2017-08-09T19:48:33.514ZWe intended to use it to identify leads to our site from larger organizations who don't contact us. It is only used by the sales team. It addresses the problem of leads not self-identifying.,Providing name and info on large companies who visit our site
Goal based tagging for site visitors
User-customized filtering for leads,They charge for looking up specific people at companies
Companies in coworking spaces are essentially anonymous
Really only useful if you are targeting larger businesses
Not a great integration with Infusionsoft,2,LeaDroid,Help Scout, Teamwork Projects, InfusionsoftJim HohlLead Forensics is a must see2017-08-01T21:59:43.751ZWe are using Lead Forensics in our marketing, sales, and demand generation team for the purpose of lead generation, ABM insights, and website optimization. By gathering account visit insights we can better measure website activity at an account level, helping us to narrow our prospecting focus.,Accurate account level detail and information provided
Real-time insights so we can make decisions quickly
Easy to use interface for faster adoption,Collect more account information like revenue and SIC code for targeting purposes
Integration with Eloqua
More advanced reporting on Web analytics,7,We have not seen any ROI yet in the past month
Opened our eyes to new accounts we didn't even know about that were interested in our services
New channel for lead generation campaigns,Oracle Eloqua, Smartsheet, Oracle Social Relationship Management (SRM)Verified User
Unspecified
Lead Forensics
19 Ratings
