#1 most frequent
United Kingdom of Great Britain and Northern Ireland
43.3%2,313 installations of 5,346
What is Lead Forensics?
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.
Categories & Use Cases
Media
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Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.
Top Performing Features
Referral Source Tracking
This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.
Category average: 8.5
Customizable Dashboards
This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.
Category average: 8.5
Pageview Tracking
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
Category average: 8.8
Areas for Improvement
Device and Browser Reporting
This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.
Category average: 8.4
Bounce Rate Measurement
This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.
Category average: 7.9
Lead Conversion Tracking
This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.
Category average: 7.8
Who Buys & Uses Lead Forensics
#1 most frequent
Professional, Scientific, and Technical Services
26.2%1,399 installations of 5,346
“Smarter Cold Calling - By knowing which companies were actively researching us, I reached the right decision-makers faster. This cut my cold call time in half and boosted conversion rates.”
#2 most frequent
Manufacturing
17.5%937 installations of 5,346
“It has allowed me to really understand who is visiting our site, our audience, our customers, and those who are not really interested in what we do, so we can nail down companies that we know benefit from our services.”
#3 most frequent
Information
7.7%413 installations of 5,346
“Has provided our sales teams with customer intent insights and appetite for additional products/upsells”
#2 most frequent
United States of America
36.4%1,947 installations of 5,346
#3 most frequent
Canada
2.6%141 installations of 5,346
Pros
- Identifies anonymous website visitors and provides detailed behavioral insights
- Responsive and helpful customer support, including dedicated Customer Success Managers
- Effective in lead generation and prospecting, converting anonymous traffic into actionable contacts
Cons
- Inaccurate or outdated contact information and company names
- Lack of comprehensive contact records, leading to bounced emails
- Limited integration capabilities with CRM systems and marketing platforms
Lead Forensics - the jewelry for who is selling high value products.
Use Cases and Deployment Scope
We use LF to have more information about the main companies that are not leaving their data through our CTAs. It is very important for our company because we have an ABM marketing approach in a market where the value of a single company can be very relevant. It also helps find new main contact emails and LinkedIn profiles, which is good for an ABM approach overall for companies we didn't know in the past.
Pros
- Determine the correct company.
- Provide relevant data including the specific interested page/product.
- Provide some potential contacts in the company.
- Automatic attributes to make the daily analysis faster.
Cons
- Graphic of the portal; it's a little old-school compared to other similar tools like Albacros. At the same time, it is correct to say that a part of the UI, LF, is much better.
- Success review meetings in the customer language.
- Verify why sometimes LF provides some data, other platforms like Albacross provide other ones (for example, different companies through the lists, in the past we have tried both and we have seen that sometimes Albacross intercepted something that LF didn't show us, even relevant companies for us).
Return on Investment
- medium increase of the budget regarding digital marketing.
- After 3 years, we don't have a clear ROI growth directly linked to the LF activity, but we expect that a 5/10% of our sales have passed through the internal LF process.
- It helps a lot with quotations starting from there or overselling to existing customers, and we make every year different.
Usability
Alternatives Considered
Albacross and Lead Champion
Other Software Used
MailUp, vtenext, Asana
A fantastic platform - a must for sales and marketing.
Use Cases and Deployment Scope
I hadn't used Leadforensics in any previous roles until I joined the company I currently work at. They had been using Leadforensics for a while, but not to its full potential. As part of my role, I meet with the team every month to explore ways we can use the platform to improve our roles. It is a very integral part of our business, and now I understand how it works and can pass on the knowledge to my colleagues, and more and more positivity comes from the platform. We use it across Sales and Marketing, and the board of directors is always fascinated by the visitors to our site. Personally, I find the system very easy to use and understand, and I can tailor it to my marketing department's needs. I would strongly suggest investing in this system. It has allowed me to really understand who is visiting our site, our audience, our customers, and those who are not really interested in what we do, so we can nail down companies that we know benefit from our services.
Pros
- Shows visitors to sites.
- Provide exactly what pages they have visited.
- Shows the user journey.
- Marries up with data from other systems.
- can show your ROI on campaigns.
Cons
- More details on the source of journey.
- A way to group visitors ( I know you can categorize).
- In some perfect world - information about what the company purchases.
Return on Investment
- It has shown us who is visiting our site.
- Based on the above, it has highlighted the work we needed to do on our website and campaigns.
- It will marry up which campaigns are working - ROI.
Usability
Alternatives Considered
Mediahawk
Other Software Used
Ahrefs, Mediahawk, Asana
Wouldnt be without it.
Use Cases and Deployment Scope
We have used Lead Forensics for may years as a tool to help us identify the visitors to our website so we can target them with marketing activity and calls to see how they could benefit from our products.
Pros
- Great training
- Always on hand to answer any questions
- Give good advice about the best way to use LF.
- Very nice and helpful Account Managers
Cons
- New updates are sometimes done without clear instructions on how to use them.
Return on Investment
- Increased MQL's
- Clearer understanding of website visitors and behaviour.
- A constant flow if genuine leads.
Usability
Other Software Used
HubSpot Marketing Hub
Amazing and easy information to help qualify potential sales used on a daily basis
Use Cases and Deployment Scope
An amazing, easy-to-use tool to help our business have clear and accurate visibility on all types of visitors to our website. All of the support from our account managers particularly (Ness) Vanessa M. has been commendable and has helped us gain momentum and even greater insights in to this very versatile tool. I must share the staff are all professional and personable and a forward thinking company to work with highly recommend any one who’s in charge of marketing or sales department of any size business to invest time on reviewing lead forensics to see its potential.
Pros
- New business visitors and products page views
- Existing customer visits what they are looking for help on before they call
- Re visits from allo demographics
Cons
- All good no changes required
Return on Investment
- New customers every month
Usability
Other Software Used
Capsule CRM, Xero, Shopify
A very useful tool for website lead analysis
Use Cases and Deployment Scope
We use Lead Forensics to view which businesses are looking at our site, analysing what they do and following up accordingly. This has helped us have greater visibility of who is engaging with us, both organically and through paid search. Without Lead Forensics this would be much harder to achieve.
Pros
- Provides visibility of website visitors
- Real time notifications delivered to the right people
- Easy to understand reporting
Cons
- Confidence scoring per lead would be useful
- Auto suppression of non-buying traffic (job seekers, competitors, bots) would be beneficial
- Automatic lead prioritisation could help us prioritise better
Return on Investment
- Helped analyse intent
- Shown which sources are pushing people towards our site
- Highlighted cross sell opportunities
Usability
Alternatives Considered
Webeo and Google Analytics
