Item: Lead Forensics
Rating: 10
Author: Verified User

Overall Satisfaction with Lead Forensics

Use Cases and Deployment Scope

We use Lead Forensics to ascertain who has visited specific pages on our website. With the addition of our CRM data we are quickly able to identify potential new companies to approach or to identify existing contacts and tailor messaging to them accordingly as a result of this tool. We use the trigger reports on a daily basis and set up email alerts for specific auctions that we are monitoring. We find this invaluable as both a tool to find new leads and to also gauge marketing channel effectiveness.

Pros and Cons

Pros

Training and support
UX and navigation
In depth data
Ease of use

Cons

To be able to share dashboards between users

Return on Investment

It has really ramped up our focus on lead enrichment and data gathering and is more cost effective than other data sources

Usability

I find it incredibly easy to navigate and the help resources and support answer any questions i have promptly.

Key Insights

Do you think Lead Forensics delivers good value for the price?

Yes

Are you happy with Lead Forensics's feature set?

Yes

Did Lead Forensics live up to sales and marketing promises?

Yes

Did implementation of Lead Forensics go as expected?

I wasn't involved with the implementation phase

Would you buy Lead Forensics again?

Yes

Likelihood to Recommend

Lead generation - really useful for ascertaining the quality of traffic to our site Data enrichment - helps us fill gaps in our data easily and vitally - quickly Marketing channel assessment - a quick tool to see in one place which channels are working and vitally which channels are under performing.

Lead Forensics Feature Ratings

Comments

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A vital cog in our marketing and sales armoury