Great tool for sales and marketing
February 13, 2025

Great tool for sales and marketing

Anna Ross | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lead Forensics

We use Lead Forensics daily to identify and engage with prospects. It provides us with valuable insight into which companies are visiting our site, what pages they are viewing, and how long they stay. This then allows our sales and marketing team to have a more personalised outreach and improve our conversion rate. Because they have been looking on our website we know they are interested in our services and it enables our sales team to act quickly with warm prospects. You have to put in the work to see the result, but if you keep on top of looking at who is visiting your site and what you are doing with the information it is a great tool.

Pros

  • Identifies prospects which otherwise could have been missed.
  • Produces helpful data insights and reports.
  • Shows you what pages are being viewed the most frequently.
  • Easy to use and understand.
  • Very supportive team

Cons

  • Email trigger reports sometimes take a few days to come through
  • New data for the sales team
  • Aids collaboration between sales and marketing team
  • Great return on investment
It is easy to use and understand. The team is also great at showing you how to make better use of features.

Do you think Lead Forensics delivers good value for the price?

Yes

Are you happy with Lead Forensics's feature set?

Yes

Did Lead Forensics live up to sales and marketing promises?

Yes

Did implementation of Lead Forensics go as expected?

Yes

Would you buy Lead Forensics again?

Yes

In the past we have spoken to companies and ended the call with the impression that they were not interested in our services. When we then got Lead Forensics and could see who was viewing our website, we saw the same companies looking at specific pages on our site giving us more information and a warmer outreach to get back in touch. We have booked several meetings with companies we had previously decided were not interested.

Lead Forensics Feature Ratings

Web Analytics
8.6
Traffic Reporting
8
Lead Conversion Tracking
9
Behavior Analysis
10
Bounce Rate Measurement
8
Device and Browser Reporting
10
Pageview Tracking
10
Event Tracking
5
Reporting in real-time
8
Referral Source Tracking
9
Customizable Dashboards
9

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