A fantastic platform - a must for sales and marketing.
Overall Satisfaction with Lead Forensics
I hadn't used Leadforensics in any previous roles until I joined the company I currently work at. They had been using Leadforensics for a while, but not to its full potential. As part of my role, I meet with the team every month to explore ways we can use the platform to improve our roles. It is a very integral part of our business, and now I understand how it works and can pass on the knowledge to my colleagues, and more and more positivity comes from the platform. We use it across Sales and Marketing, and the board of directors is always fascinated by the visitors to our site. Personally, I find the system very easy to use and understand, and I can tailor it to my marketing department's needs. I would strongly suggest investing in this system. It has allowed me to really understand who is visiting our site, our audience, our customers, and those who are not really interested in what we do, so we can nail down companies that we know benefit from our services.
Pros
- Shows visitors to sites.
- Provide exactly what pages they have visited.
- Shows the user journey.
- Marries up with data from other systems.
- can show your ROI on campaigns.
Cons
- More details on the source of journey.
- A way to group visitors ( I know you can categorize).
- In some perfect world - information about what the company purchases.
- It has shown us who is visiting our site.
- Based on the above, it has highlighted the work we needed to do on our website and campaigns.
- It will marry up which campaigns are working - ROI.
Completely different system as Mediahawk tracks the user journey and our calls. Our business is very call-dependent. We don't publicise prices because they are dynamic, so many of our existing and new customers call us for quotes. Mediahawk has allowed me to track the journey from online to phone call and understand that process.
Do you think Lead Forensics delivers good value for the price?
Yes
Are you happy with Lead Forensics's feature set?
Yes
Did Lead Forensics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Lead Forensics go as expected?
I wasn't involved with the implementation phase
Would you buy Lead Forensics again?
Yes


Comments
Please log in to join the conversation