Very user friendly and detailed. Although i did not need LeadFormix to go into great detail for what I was using it for, the user interface and graphics as a whole were very helpful and did not feel like a chore to check out results! (which is such a relief)
I would ask them to think about how detailed they need their analytics to be and see if this would be a good fit for them. I would say as on overall product it is great and I would certainly recommend it to anyone.