Well Measured: Genius & Metrics
Overall Satisfaction with SalesGenius
Pros
- Genius helped by giving our company easy access to social sharing tools, and a streamlined process for developing unique URL's, tracking, and an intuitive dashboard reporting system. It's well designed UX makes it easy to train new employees to use.
- As an analytics person, data is important to me. However, website tagging can be an enormous time commitment. Genius helped by allowing our company to get client sites tagged in order to track in-depth analytics and develop more sophisticated engagement metrics.
- Email solutions worked wonders, by automating the customized email process and including it in the same application that we use for our other marketing channels.
Cons
- For social media marketing, would like to see Klout information included so it's easy to tell how important specific users might be.
- Additional email list scrubbing options to further enhance who I'm sending emails to.
- Training new hires has become significantly more efficient due to ease of use.
- Increased website engagement metrics across the board.
Comments
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