Great Marketing Automation
March 25, 2014

Great Marketing Automation

Dorian Kroll | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction

LeadFormix was intended to be used for Marketing Automation purposes and Email Campaigns. But appears to be so versatile, the full potential of LeadFormix just gets to you after several months. Especially since I am currently working for a Marketing Agency and we wanted to use it for our clients as well.

Unfortunately some things in our company changed for the worse, so I wasn't able to go beyond extensively evaluating LeadFormix.

Pros

  • Marketing Automation
  • Email Marketing
  • SFDC Integration
  • Lead/Website Tracking
  • Brilliant Customer Service

Cons

  • Complexity (for me personally it was good, since I like to adjust things to my own way of working, but others, who are looking for a quick, nice and shiny tool you understand after five minutes, might not like it)
  • Social Media Integration (it is not bad, but compared to everything else LeadFormix offers it truly lacks features and functions)
  • Since we unfortunately didn't move beyond the evaluation stage, there has been no impact.
  • Marketo,Pardot,Silverpop Engage,Aprimo Marketing Studio
If given the opportunity to implement Marketing Automation again, I would definitely go for LeadFormix
If you are looking into purchasing Marketing Automation, LeadFormix is the perfect start. It might lack some minor features and comfort the market leaders provides, but if you don't have the budget you need for those, you really ought to give LeadFormix a try.

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